The frame is bad value for money even at larger sizes btw, you pay extra for the aesthetics and connectivity.
I completely understand your comments that people should not spend more than £200ish on a 32" tv from a screen and function perspective, but a cheap plasticky 8cm deep TV is going to look naff on the wall once you add a wall bracket pushing it further out. So there is definitely value in paying more for the aesthetics of the Frame, it's just a shame it offers no improvement in picture. I noticed that even the latest Sony 32" is much thicker tham the models it replaced, very frustrating for those that want a good quality slim TV.
I've gone ahead and ordered the Frame and will feed back with my comments, it only needs to have an ok picture for it's purpose, and in a bright kitchen where wider viewing angles will be useful it may be ok, while looking aesthetically good ( assuming I can get the cables hidden). Fingers crossed, because there is no other viable alternative from the look of it.