My dad is considering purchasing a Samsung SP50L7HXX for his new house. I've read some reviews and comments on this set and although it sounds pretty good I'm a bit concerned about how well it will perform in the room it is intended to go in. My dad is not really a cinema buff and would mostly be using it for day to day viewing. Although it would be installed in a corner with no direct sunlight on it there are 3 walls with double width patio doors in the room. In addition to this the floor and walls are white so it is very bright - virtually like a conservatory. He won't want to be pulling curtains across when he sits down to watch news etc. Whilst I believe DLP's produce a brighter picture than older rear projection TV's, I've seen the Samsung in a couple of Comet and Curreys stores and they did not seem like they produced an image as bright as a traditional TV or plasma even though there were tucked away in dark corners. So based on the above info do you think a DLP would be appropriate or should I suggest to my dad that he considers a Plasma TV?