Bluray may be anything from mono to 7.1. DVD tops out at 6.1.
I think I see where the misunderstanding has arisen, but it may take a longer explanation. My front speakers are full range electrostatic dipoles - the word dipole being used in its original and technically correct sense of a speaker which radiates an out of phase image in the opposite direction (that is 180°). That is the speaker radiates equally out of the front and the rear (and hence is hard to place). Since phase cancellation can be an issue with the low frequencies in such an arrangement, an alternative is to have the front and rear in phase. This is what Definitive's free-standing bipolar speakers do, as is explained in the section "The Sonic Benefits of our Extraordinary Bipolar UIW Speakers" on p2 of the PDF.
With the introduction of sourround sound speakers, the problem was how to emulate the cinema's line-up of side speakers in a domestic environment, using only two speakers. The idea was to have a speaker with drivers facing in different directions (typically less than 90°) and the terminology (bipole / dipole) was abused for this purpose, with scant regard to mathemetics and precision. The term has become so common in its wrong meaning, that many people no longer know the real meaning.
Definitive's aim is to reproduce this (truly bipolar) soundstage somehow with in-ceiling and in-wall speakers. However, it is important that you realize that bipolar in this context is not the common usage, any more than my ESL-63s have the dipolar arrangement of a "dipolar surround speaker" (whose sound makes me cringe - but YMMV).
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In-wall speakers are always difficult to deal with, as you don't get a chance to audition in-situ, and you don't really get much chance to tune the positioning if you get it wrong at installation. The best advice I can offer is to go to a home automation specialist as they'll have experience. On-wall / on-ceiling speakers are simpler to deal with.
Like you, I had no means of positioning surround speakers at the recommended height, nor any means of placing free standing speakers. Even more annoying was that the speaker height limit meant no electrostats (Script i). One side speaker is above a door, the rear speakers above the dining table. The compromise was to aim then down suitably.