Only a theoretical question because I don't know how a conversation with Sony will go on Monday. However it transpires they maybe trying to swap out my faulty TV with an inferior model. So image you've been using a 55XE9305 for the past 5 months and have really enjoyed it. You purchased this because you were worried about OLED burn-in. Maybe you can be convinced that isn't an issue and you'll look again. But that doesn't change your choice from 5 months ago. Suddenly your 55XE9305 is taken away from you and in it's place is £1300. Your requirements haven't changed - 55" TV for use with SkyQ & PS4 Pro initially, UHD BR potentially forthcoming. How do you spend that £1300?