I went to the Gadget Show live and saw both a JVC PJ showing Revenge of the Sith and I believe a Sony TV both showing a 4k picture and I really couldn't see what all the fuss was about. I don't think it's a great improvement over HD, as HD was to SD, I just think its yet another gimmick to try and flog TVs. Now I'm the most ardent adopter of new tech but I think we are getting to the stage in the home were both sound and picture you need a dedicate room to get the most from it, I just don't think in an ordinary living space that you will get any benefit from these new advancements. Maybe it's just me, maybe my eyesight and hearing are getting bad (they aren't ) I don't really see we're they go from here now, Super Super HD!! I've not converted to 3D as I think many conversions are bad and until I can watch it without glasses I can't be bothered, my dads had a set for 2 years now and we don't even bother watching the football in it anymore, in fact I don't hear SKY pushing it as much these days either.