Vodafone decidedly unimpressed Everything Everywhere, the joint 4G venture of T-Mobile and Orange, has been given the go ahead by OFCOM to launch its service ahead of its rivals prompting one of them in to a very testy response. A spokesperson for competitors Vodafone said in a statement this morning: "We are frankly shocked that Ofcom has reached this decision. The regulator has shown a careless disregard for the best interests of consumers, businesses and the wider economy through its refusal to properly regard the competitive distortion created by allowing one operator to run services before the ground has been laid for a fully competitive 4G market." The decision means that T-Mobile and Orange will be able to roll out Everything Everywhere as early as September 11th this year, although it's expected to be a low key affair initially. Earlier in the year Vodafone, O2 and Three demanded a block on Everything Everywhere being granted approval to reuse some of its existing spectrum for LTE services but clearly OFCOM held no truck with that. Everything Everywhere has been installing the equipment to distribute 4G since the beginning of this year and it's believed quite a number of major areas of population are ready to go, meaning the partnership could begin selling their services before Christmas.