Had to laugh, went to Comet today to have a look at LCD TVs, they had the 37X3030 in the line of TVs marked as 1080p capable. The thing is the 37X3030 was showing ITV2 and frankly looked bloody horrible but the daft thing was they had a HD-DVD player hooked up to it and weren't even showing it. Anyway I couldn't resist so changed the input to the HD-DVD one and voila, stunning picture! I despair to be honest, the muppets that work in these places haven't got a clue how to sell the TVs on display. I swear to god they'd sell twice as many if they just made a bit of effort making sure they had a HD source playing on them. How difficult can it be?