I've narrowed down my search to either the 37" Sharp XD1E or the Philips 32PF9731d. The Sharp is £1,000 and a bigger screen size and 'full hd' whilst the Philips is only 32" and £1,299, although has the ambient lighting and pixel clear viewing which they say is just the same as a full hd set. The 37" would look great size-wise as we are renting in a big lounge but will have to downsize our lounge in 6 months when we move out so am unsure whether a 37" would look too big in a 12ft x 14ft lounge. Anyhow, can anyone give advice or experiences of owning or seeing/reviewing these sets to help make my mind up? The Ambi light looks cool but with the large outer panel, it makes the screen look small whereas the Sharp has a smaller outer panel so doesn't look as large (make sense?! Hope so!) So do I pay more for a smaller screen or less for a bigger? If it was the other way round I wouldn't be so reluctant on spending the cash - just seems weird that bigger set and full hd is cheaper than a non-full hd set which is smaller (although someone said that Sharp make their own parts so that's why they are cheaper sets - is that true) Many thanks!