At that size and price, you're not going to find many LCD's with 100Hz motion reduction (for the football)...
The Toshiba WLT68 was a great/unbeatbale TV a year ago... but the world has moved on.... a lot!!
If you watch that screen next to anything from teh last 6 months it really starts to show it's age - greyness, lack of black detailing as well as concerns over SD source handling.
Does it have to be LCD?
Seriously consider the Panasonic 37" PX70 - if it hadn't been for my missus turning her nose up at the all-black styling and digging her heels in, then that's what I would be enjoying now
It will handle 1080p sources, but is only a 720p screen.... but it upscales SD content (Setanta, etc) very competently indeed which is a weakness of some of the top LCD's.
The TH37PX70 beat several 1080p screen in the Aug What Hi Fi 37" shoot-out, including the 1080p Tosh (X-series) - the line What Hi Fi used when describign the picture quality was "proof that it's not the number of pixels you have, but what you do with them"
Plus it's plasma, so it's better than the latest 100Hz LCD's, let alone Toshiba's year-old WLT68 series.
A friend of mine is a bit of a nutter football fan and he looked long and hard before settling on a PX70...
and check out Pricerunner: it can be had for around £750!
http://www.pricerunner.co.uk/pl/2-897402/TVs/Panasonic-Viera-TH-37PX70-Compare-Prices
Failing that, you can wait for a few months for the Tosh Z-series (100Hz) to come out... Sony and Phlips have good 100Hz offerings right now, but they're in the £1100-£1600 price range mostly as they have JUST come out. Tosh's tend to be a bit cheaper!
If you are insistant on LCD and not prepared to wait (or pay more), then consider either going up to 40" for the Sony KDL40D3000... or down to the 32" Panasonic and Philips both have VERY competent 720p, 100Hz screens for £700-odd (as you would expect at that price!) Panasonic's offering is the TX32LXD70 and Philips have the 32PFL9632... I've not looked at the 40" Sony that much, but when you do - make sure you look at it on an SD source - that's was the let-down when I was pre-viewing the KDL32D3000 - so-so SD conversion and motion handling struggling with SD sources.
edit: best price for the 40" 100Hz Sony: £810 from SoundAndVisionOnline.co.uk.... new stock in on Friday.
also, in reply to:
37WLT68 I would recommend - 100Hz, 3xHDMI - about to be replaced by a 1080 Z series version so I imagine there would be some pretty low prices floating about.
You'd think so, but most of the prices that I've seen are still pretty high: it's the same old story - the cheap places are cheap 'cos they turn their stock over really quickly, so they're sold out.... and the expensive places still have stock 'cos no-one will buy last year's model at that price.... The best price incl online is at Comet (£750)... nuff said.