After watching the latest video reports on the 360 from gametrailers.com I am starting to get the feeling that the 360 is very apple like in its product presentation and ease of use. Dont get me wrong, the casing design and joypad arent quite as beatiful as apple products but the little features and usability are right up there with the ipod. I love the new xbox dash, it looks like its been well researched and looks very usefull. The controller is nice and simple and has that x button that lights up which is a nice touch. The headset seems to work very seemlessly with the whole unit and the plug and charge kit is a nice feature. The way you can sync your controller up with a friends xbox360 by simply pressing a button on the console and button on the pad is very clever. On the physical console the casing is very nice, very home cinema-esque. I like the way the HD detaches allowing for a new bigger HD in the future. Also the usb ports are a nice touch, I dont see the need for 7-8 usb ports, 2 on the front and one on the back is all you need, I'm sure it will take a usb hub if need be. The remote that comes with the system is very usefull as well, the guy in demonstration made a funny comment about being able to turn the console on via the remote. I think this could replace a dvd player if it is able to scale dvd's upto 720p and 1080i. The whole 360 package seems very consumer friendly, it looks like something you would use as a media centre under your PC. The only issue I have is the inability to stream video media from a normal xp pro PC. You have to have a Media centre PC. Also I think it would be wise for them to support other formats such as xvid. They really need to make the 360 as open as possible. Being able to play xvid movies would make it unbeatible in my opinion. Overall I think the 360 is going to be a more rounded system than the PS3. The PS3 will be about sheer graphics and processing power while the 360 will be a games machine / multimedia hub. I will own both but the 360 is looking very good at the moment.