Having read the many reviews and postings here (thanks for the help) Ive finally decided to go for the 9830 as my new HD TV to accompany Xbox360 and Sky HD when they arrive, but which one? My viewing distance is 2.5-3m depending where I sit so it should be the 32PF9830 size wise according to Philips/What S&V etc but the 37PF9830 is true HD 1920x1080? What does this really mean and should I be concerned about this for the future as both (I believe) can display 720 or1080i anyway or does the 37 have an edge over the 32 even if its a tad too large from my room? The age old question, does size really matter and will my view experience be impaired by either choice. Both I believe will support all of the new world HD toys.