See link http://www.savastore.com/productinfo/product.aspx?catalog_name=Savastore&product_id=10280916&pid=206 for a 32inch lcd tv at less than £850. Same resolution as phillips and toshiba tv which people rave about so what is worth the difference in price - about £1000 in the case of the phillips. Ok it has not got a digital input but then neither has the Sony and this is also a lot more. Could this signal a real price reduction in this type of TV. How much next month?