I got the Sony. When I look around I dismissed the Samsung quite early on, a nice set but the others were bette imo. The Panasonic freeview menus, controls and setup where anywhere near as good as Sony. Picture wise only the Panny and Sony were in the running. Sony had much more control over everything than Samsung. Anyway Sony v Panasonic, well the Panasonic was good but Sony freeview imo was vastly superior. Also in digital box Panasonic support has been pretty poor and Sonys good so didn't want to end up with a non-support digital tuner in the set.