A comparison of OLEDs Spoiler: LG Pros Smart TV is fast and intuitive. Very good Dolby Vision support. 4x Full Bandwidth HDMI ports. 120hz support at 1080p for PC gamers. Cons Some people prefer motion and picture processing of other brands. B8 Entry model with the same picture processor as the 2017 models. 55B8PLA has 40w sound compared to SLC with 20w. And a different stand. C8 The first TV in the lineup to have a more powerful processor for better picture processing (slightly better motion/upscaling than B8). E8 The same as the C8 but with a more premium design and better built in speakers. G8 The same as the E8 but with a designated Dolby Atmos Soundbar for better built in sound. W8 The same as the E8 but the Soundbar is integrated with the connections and the TV is thinner so it can be wall mounted flat above. Spoiler: Panasonic Pros Out of the box picture accuracy is very good. Picture processing and motion are good. HDR10+ support. Cons Panasonic's smart TV isn't fantastic but its not bad either, most critised for lack of updates. No Dolby Vision. FZ802 Entry model. Only 2 out of 4 HDMI ports are full bandwidth. FZ952 Same picture quality as the FZ902 but with an integrated soundbar for better sound and auto calibration for better professional calibration. Premium design. 2x full bandwidth HDMI ports Spoiler: Sony Pros Very good picture processing and motion. 120hz support at 1080p. Great built in sound. Cons Sony's smart TV is regarded as the worst, although it does have the most app choice. Aggressive ABL means the TV isn't as bright with HDR and may also dim brightness with SDR content too if the scene is bright. Poorer calibration controls if you plan on using professional calibration. Poor Dolby Vision implementation means manufacturers have to work with Sony for it to work compared to LG. This affects built in apps also. No HDR10+. AF8 Basic model. Only 2 out of 4 HDMI ports are full bandwidth. AF9 Better picture processing and more powerful sound, more premium design. 4x Full Bandwidth HDMI ports. CMS suport for pro calibration Spoiler: Philips Pros Very good picture processing and motion. HDR10+. Cons Only 2 out of 4 HDMI ports are full bandwidth. Philips smart TV is regarded as the worst like Sony, although it does have the most app choice and it tends to be slightly faster than Sony. No Dolby Vision support. OLED803 Basic model, has above average built in sound. OLED903 Tuned audio by Bowers and Wilkins, premium design. Spoiler: Others Pros Cheap and using the same panel as all the others for the same picture quality overall. Likely priced against cheaper LCDs and offer much better overall picture quality. Cons Questionable picture processing, HDR format support and build quality. Please let me know if I have missed anything and I will add it.