I along with many people on here will be looking at potential new TVs to buy ready for Sky HD. I know its too early to say if there will be enough programming to make it worth getting a 1080i capable display.... however I have a couple of general questions. I am looking at the DLP TVs and notice that the sets at the moment max out at 720p. I know that 1080i xHD3 chips are on their way - but seem aimed at screens of 50"+ (too big for me). 1) Does 1080i look a lot better than 720p (on suitable material). 2) If I downscale 1080i to fit a 720p capable display will it look considerably better than old low def TV - and what standard is it downscaled to (540i?) 3) If I got a 720p screen - would I feel like a schmuck every time a 1080i programme was on.