Microsoft Store (formerly known as Windows Store) is a digital distribution platform sponsored by Microsoft. It started as an app store for Windows 8 and Windows Server 2012 as the primary means of distributing Universal Windows Platform (UWP) apps. With Windows 10, Microsoft merged its other distribution platforms (Windows Marketplace, Windows Phone Store, Xbox Video and Xbox Music and eventually Xbox Games Store ) into Microsoft Store, making it a unified distribution point for apps, digital videos, digital music, e-books, and console games.
As of 2015, there were over 669,000 apps available on the store. Categories containing the largest number of apps are "Games", "Entertainment", "Books and Reference", and "Education". The majority of the app developers have one app.
As with other similar platforms, such as the Mac App Store and Google Play, Microsoft Store is curated and apps must be certified for compatibility and content. In addition to the user facing Microsoft Store client, the store also has a developer portal with which developers can interact. Microsoft takes 30% of the sale price for apps. Prior to January 1, 2015, this cut was reduced to 20% after the developer's profits reached $25,000.
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