Sony’s 360 Reality Audio was first announced and demoed at CES earlier this year, and now the company has announced that content supporting the 3D audio format will be made available on the Amazon Music HD service.The new immersive music experience will be made available to customers of Amazon's HD streaming service in the United States, the United Kingdom, Germany and Japan, later this year.
Matching Dolby’s recent announcement that Atmos based music is now available on the online retail titan’s HD music streaming service, Sony also indicates how Amazon’s new Echo Studio smart speaker, which is compatible with both Dolby and Sony’s 3D surround sound formats and features five drivers, is the perfect way to experience their immersive music technology.
360 Reality Audio is a music experience that utilizes Sony’s object-based spatial audio technology. Using this, artists and music creators can map sound sources such as vocals and instruments with positional information to create new musical experiences for listeners, who will find themselves immersed in sound, making them makes them feel as if they were right in front of the artist.
Currently, Amazon’s Echo Studio supports the 360 Reality Audio format and Sony is expanding supported audio devices to include headphones and speaker systems. In addition, Sony is working with major music labels and distribution services to create a new musical ecosystem based around 360 Reality Audio, which will include the creation, distribution and playing of music content.
Steve Boom, VP of Amazon Music, said, “It’s been incredible to see the response from customers with the launch of Amazon Music HD.” He added, “We’re continuing to pioneer a new listening experience, and now by supporting Sony’s 360 Reality Audio with the launch of Echo Studio, we’re combining the convenience of streaming music at its highest quality, with voice.”
Meanwhile, Yoshinori Matsumoto, Director and Deputy President, Sony Home Entertainment and Sound Products Inc, commented, “We are proud to offer this new and immersive music experience through Amazon Music HD and the all-new Echo Studio.
“Moving forward, Sony intends to expand the number of compatible streaming services and devices to build an ecosystem that reaches as many listeners as possible.”
So that’s both Dolby and Sony using Amazon’s delivery and playback one-two punch of Amazon Music HD and the Echo Studio for their newest 3D music offerings. Does this give Amazon a new edge over their streaming rivals? Let us know what you think in the comments section.
Source: Press release
Image Source: Sony
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