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Sony KD-49X8307C 4K ULTRA HD TV

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  • What is the Sony KD49X8307C 4K ULTRA HD TV?

    This one sits as the entry-level 4K TV from Sony for 2015 but still has many of the same start of the art features as the models appearing higher up the range. Sony's second generation 49 inched 4K UHD television comes with an upgraded 4K-X1 processor, Android Smart TV and YouView will follow in the summer. There’s no TRILUMINOS tech with this one so you won’t get a wider colour gamut but it will still play all the most up to date formats thanks to HDMI 2.0 and HDCP 2.2 compatibility.

    This is a preview of the upcoming X8307C model and will be replaced with the full in-depth review as soon as we have measured, reviewed and fully assessed the final retail sample. In the meantime here is a summary of the features we can expect to see.

    X8307C Picture Quality Features

    The new 4K Processor X1 is built to enhance colour, contrast and clarity while improving the streaming quality of images that 4K content providers supply. Combined with the advanced 4K X-Reality upscaling Algorithm technology, these televisions will analyse and upscale 4K resolution. The processor matches images with an original Sony 4K database, resulting in what they claim will be greater clarity and definition than ever before. Additionally, the new processor will further enhance the capability of the 4K X-Reality PRO algorithm, accurately depicting the detail shapes and dramatically reducing the noise when upscaling video to 4K.

    Smart TV and other Specs

    The latest 4K UHD TVs from Sony utilise the Android OS for their Smart TV platform, which could be a really good move and make the experience familiar to anyone who uses a smartphone or tablet. Features like Google Cast; allowing iOS, Android and PCs to share music, photos and video straight onto the big screen. You can also use the controller to play games from the Google Play store, which also gives you access to all the latest movies and TV shows to stream. The one flick remote has been upgraded to allowing you to use the 'Google Now' search assistant, which is great news.

    Also, from Summer 2015, Sony will integrate the YouView platform in to their 2015 4K TVs, allowing owners to to watch their favourite TV shows from BBC iPlayer, 4oD, ITV Player and Demand 5 as well as live TV using the lovely YouView interface with no need for a separate set-top box. Sony customers will get access to YouView’s library of more than 12,000 titles of on demand TV programmes and the search facility integrates both live and on demand content. Of course, one of the major selling points of YouView is in its ‘Scroll-back’ programme guide, which gives you 7 days of catch-up to browse.

    The Rundown


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