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Panasonic TX-65CR852B (CR852) Curved 4K UHD TV

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by Phil Hinton Mar 5, 2015

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    Panasonic TX-65CR852B (CR852) Curved 4K UHD TV

    What is the Panasonic TX-65CR852B?

    The Panasonic 65CR852 is a top-of-the-line premium 4K UHD TV in a stylish curved metal design. This 65-inch LED LCD TV offers all of Panasonic's high-end features for 2015 including the 4K Studio Master Pro processor and wider colour, thanks to the addition of Wide Colour Phosphor panels which promise to achieve 98% of the DCI cinema specification for colour reproduction. The CR852 also boasts the new Local Dimming Pro, where contrast is improved independently by adjusting the brightness of separate segments of the LED lights. Shadow detailing in dark areas is further improved, according to Panasonic, by analysing images to work out the best gradation range to allocate to separate picture ‘zones’.

    This is a preview of the upcoming TX-65CR852B model and will be replaced with the full in-depth review as soon as we have measured and reviewed the final retail sample. In the meantime here is a run down of the features we can expect to see.

    CR852 Picture Quality Features

    Panasonic TX-65CR852B CR852 Picture Quality Features

    The TX-65CR852B boasts all of the high-end features from Panasonic for 2015. Let’s look at the picture features first.

    Super bright with wider colour phosphor panels and 4K Resolution is the boast from Panasonic this year, with the introduction of the 4K Studio Master Processor. The high-end TVs such as the 65CR852 feature the newest 4K Pro panels which not only have the full Ultra HD picture resolution, but add in new features like super bright panels and wider colour gamut capabilities.

    Panasonic claims the proprietary 4K Studio Master Processor has been designed from the ground up to produce pictures that are totally faithful to the director's vision. It draws on the huge resource of Panasonic’s picture processing knowhow accumulated from its plasma TVs, its professional AV products, and Panasonic Hollywood Laboratory based in Hollywood. Combined with the processing accuracy of the Wide Colour Phosphor Panels, 4K Pro enables accurate colours, fine blacks and brilliant brightness, according to the company.

    Wider colour gamuts are the new buzz word in the world of AV and with the new Wide Colour Phosphor Technology the 65CR852 combines advanced LED backlighting with a new colour filter system to deliver up to 98% of the Digital Cinema Initiative (DCI) colour space. That is better than the reported 92% of Quantum Dot equipped TVs.The Panasonic Accurate Colour Drive also introduces the use of accurate 3D look up tables to help with colour reproduction. Previously only found in professional grade studio monitors, the new colour management system employed by Panasonic in this year’s 4K UHD models offers full control over not only the primary, but also secondary colour points, including luminance so colours can be tracked correctly at varying brightness levels and appear accurate at all times. This further enhances the company’s goal of offering ISF controls and THX certification in the higher end sets.

    Panasonic TX-65CR852B CR852 Picture Quality Features
    To greatly enhance the image brightness Panasonic has new LCD panel technologies. The 65CR850 series TVs feature a Super Bright Panel – a display that uses new, super-transmissive LCD cells – much greater brightness is achieved without a significant increase in power requirements according to Panasonic. The CR852 also features Dynamic Range Remaster which is reported to help with adding back detail lost in the brightest parts of the image, even with the extra brightness of the new panels. This again is part of the director’s vision ethos that Panasonic want to adopt with their TV picture quality message.

    At the other end of the spectrum the new Black Gradation Drive which works with the 4K Studio Master Processor where Panasonic has brought the backlight control and gain adjustment picture controls together under the same processing umbrella for the first time, so that they can work in tandem to deliver more accurate local light levels. What’s more, it uses 10-bit driving to produce 1024 steps of gradation as opposed to the traditional 8-bit driving with 256 steps of gradation. What this should mean in terms of picture quality is better shadow detail reproduction at the lowest levels of the image brightness. It should also help with more accurate colour tones at low light points to improve accuracy.

    The other big buzz word of 2015 is High Dynamic Range (HDR) and the 65CR852 will be equipped to playback native HDR content when the standards are finalised according to Panasonic. We will test all these claims and the technology fully when we get the TX-65CR852B in for review.

    Smart TV and other Specs

    Panasonic has introduced Firefox OS to the majority of its UHD TVs in 2015 and that includes the TX-65CR852B. With an easy to use graphical interface, open source for developer ease and what the company describe as intuitive usability, the new My Home Screen 2.0 looks as good as it ever has.

    According to Panasonic, content in the platform is divided into easily navigable ‘decks’. There are three default decks – the Live TV deck, the Apps deck and the Devices deck - and you can also personalise your home screen by pinning your favourite content and apps to it. The platform also includes a new search tool, allowing you to easily locate content from a variety of video services, websites and any external devices you may have connected to your TV.

    Added to the decks is a new search tool via my Home Screen 2.0 that allows you to find and access content from all available source options, including internet video services, websites and any external devices you may have connected to your TV. When you’ve found what you’re looking for, you can bookmark your favourite channels, apps, web pages and connected devices by using the Pin function for quick access at a later date.


    Freeview Play



    Finally we have the new Freeview Play service which launches exclusively on the 2015 line-up in the UK. Freeview Play offers all the major catch-up TV players such as BBC iPlayer, ITV Player, 4oD and Demand 5. This Play service combines all the catch-up services along with on-demand and live TV to make it easy to watch what you want, when you want.


    The Rundown


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