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Panasonic TX-40CX802B (CX802) 4K Ultra HD TV

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Is it too small?

by Phil Hinton Mar 5, 2015

  • What is the Panasonic TX-40CX802B?

    The Panasonic TX-40CX802 is the 40-inch version of the flagship model in the 2015 range. It still offers all the latest picture technology but just at a smaller panel size.

    Is 40-inch too small to see the difference with 4K Ultra HD? Well Panasonic say there is more to 4K Ultra HD than Resolution alone and will try to prove that with brilliant contrast, studio master colour from the Studio drive processor and more.

    This is a preview of the TX-40CX802B 4K Ultra HD TV. We will replace this with the full in-depth review as soon as we get the TV in for review.

    Picture Quality Features

    Panasonic TX-40CX802B Picture Quality Features
    The TX-40CX802B boasts some of the high-end features from Panasonic for 2015. Let’s look at the picture features first.

    Super bright with wider colour phosphor panels and 4K Resolution is the boast from Panasonic this year, with the introduction of the 4K Studio Master Processor. The High-end TVs such as the TX-40CX802B feature the newest 4K Pro panels which not only have the full Ultra HD picture resolution, but add in new features like super bright panels and wider colour gamut capabilities. Panasonic claims the proprietary 4K Studio Master Processor (of which this model has the lower Studio Master Drive when compared to larger screen sizes) has been designed from the ground up to produce pictures that are totally faithful to the director's vision. It draws on the huge resource of Panasonic’s picture processing know how accumulated from its plasma TVs, its professional AV products, and Panasonic Hollywood Laboratory based in Hollywood. Combined with the processing accuracy of the Wide Colour Phosphor Panels, 4K Pro enables accurate colours, fine blacks and brilliant brightness, according to the company.

    Wider colour gamuts are the new buzzword in the world of AV and with the new Wide Colour Phosphor Technology the 40CX802 combines advanced LED backlighting with a new colour filter system to deliver up to 98% of the Digital Cinema Initiative (DCI) colour space. That is better than the reported 92% of Quantum Dot equipped TVs. The new colour management system employed by Panasonic in this year’s 4K UHD models offers full control over not only the primary, but also secondary colour points, including luminance so colours can be tracked correctly at varying brightness levels and appear accurate at all times. This further enhances the company’s goal of offering ISF controls in the higher end sets.
    Panasonic TX-40CX802B Picture Quality Features
    To greatly enhance the image brightness Panasonic has new LCD panel technologies. The 40CX802 series TVs feature a Super Bright Panel – a display that uses new, super-transmissive LCD cells – much greater brightness is achieved without a significant increase in power requirements according to Panasonic. The 40-inch screen also employs Studio Master Colour and 1600Hz BMR technology. This again is part of the director’s vision ethos that Panasonic want to adopt with their TV picture quality message.

    We will test all these claims and the technology fully when we get the 40CX802B in for review.

    Smart TV and other Specs

    Panasonic has introduced Firefox OS to the majority of its UHD TVs in 2015 and that includes the TX-40CX802B. With an easy to use graphical interface, open source for developer ease and what the company describe as intuitive usability, the new My Home Screen 2.0 looks as good as it ever has.

    According to Panasonic content in the platform is divided into easily navigable ‘decks’. There are three default decks – the Live TV deck, the Apps deck and the Devices deck - and you can also personalise your home screen by pinning your favourite content and apps to it. The platform also includes a new search tool, allowing you to easily locate content from a variety of video services, websites and any external devices you may have connected to your TV.

    Added to the decks is a new search tool via my Home Screen 2.0 that allows you to find and access content from all available source options, including internet video services, websites and any external devices you may have connected to your TV. When you’ve found what you’re looking for, you can bookmark your favourite channels, apps, web pages and connected devices by using the Pin function for quick access at a later date.

    Freeview Play

    Finally we have the new Freeview Play service which launches exclusively on the 2015 line-up in the UK. Freeview Play offers all the major catch-up TV players such as BBC iPlayer, ITV Player, 4oD and Demand 5. This Play service combines all the catch-up services along with on-demand and live TV to make it easy to watch what you want, when you want.

    The Rundown


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