Panasonic TX-40CX700B (CX700) 4K Ultra HD TV

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by Phil Hinton Mar 6, 2015 at 8:33 PM

  • What is the Panasonic TX-40CX700B?

    Although the Panasonic TX-40CX700B has the small 40-inch panel it doesn't lose out on features when compared to the other CX700 models out there.

    Is 40-inches too small to make out the increased resolution of 4K Video? Perhaps it is not all about the detail but also the super bright panel technology, the Studio pro colour and the intelligent local dimming which will make this Currys/PC World-only model a small screen star?

    This is a preview of the upcoming TX-40CX700B model and will be replaced with the full in-depth review as soon as we have measured and reviewed the final retail sample.

    Picture Quality Features

    This single retailer only model will have the following features -
    • Local Dimming with separate clusters of LEDS in the backlight able to adjust their brightness so dark areas remain black and bright areas keep their intensity.
    • Super Bright Panel developed to allow a combination of a new panel driving system, a panel structure that lets more light through easily and an efficient backlight system.
    • Studio Master Colour using a special wide colour phosphor technology capable of producing a wide colour range up to 90% of the cinema DCI specifications. Unlike other LCD TVs, Panasonic claim that Studio Master Colour gives you a more subtle, naturally toned colour palette.
    • VA Panel

    Smart TV and other Specs

    Panasonic has introduced Firefox OS to the majority of its UHD TVs in 2015 and that includes the TX-40CX700B. With an easy to use graphical interface, open source for developer ease and what the company describe as intuitive usability, the new My Home Screen 2.0 looks as good as it ever has.

    According to Panasonic content in the platform is divided into easily navigable ‘decks’. There are three default decks – the Live TV deck, the Apps deck and the Devices deck - and you can also personalise your home screen by pinning your favourite content and apps to it. The platform also includes a new search tool, allowing you to easily locate content from a variety of video services, websites and any external devices you may have connected to your TV.

    Added to the decks is a new search tool via my Home Screen 2.0 that allows you to find and access content from all available source options, including internet video services, websites and any external devices you may have connected to your TV. When you’ve found what you’re looking for, you can bookmark your favourite channels, apps, web pages and connected devices by using the Pin function for quick access at a later date.

    Freeview Play

    Finally we have the new Freeview Play service which launches exclusively on the 2015 line-up in the UK. Freeview Play offers all the major catch-up TV players such as BBC iPlayer, ITV Player, 4oD and Demand 5. This Play service combines all the catch-up services along with on-demand and live TV to make it easy to watch what you want, when you want.

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