Hisense H55U7AUK 4K TV Review

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by Phil Hinton Aug 2, 2018 at 8:19 AM

  • SRP: £579.00

    What is the Hisense H55U7A?

    This is a 2018 ULED TV from the Chinese manufacturer and the official TV of the World Cup 2018 that recently came to an end in Russia. It is what the company describes as its mid-range model for the year and features some interesting specifications such as 4K resolution, HDR10 and HLG (Hybrid Log-Gamma) high dynamic range compatibility with Wide Colour Gamut (WCG) support. It uses a 120Hz VA panel with an edge LED backlight and advanced local dimming which means it can have a slim bezel-less design and sit on a well designed, if familiar, foot stand.

    The U7A is available in three screen sizes, the 50-inch H50U7AUK (£649), this 55-inch H55U7AUK (£699) and the larger 65-inch H65U7AUK (£1199) that Steve reviewed recently. With a quick look around the internet we found the H55HU7A we are reviewing here available for £579 from John Lewis and Currys PC World (August 2018) so it can be considered a budget screen. The drive of Hisense is to offer cutting edge and high performance products that challenge the ‘old guard brands’ at competitive prices. There is no doubt they are gunning for the value for money award, so does that translate to excellent image quality? Let’s find out.


    Hisense H55U7AUK Design
    This is the first Hisense TV I have had the opportunity to live with for any length of time and on unpacking the 55U7A I was surprised at the build quality on offer at the price point. It is a well made TV with the majority of the surfaces being metal and at first, slimness you usually only associate with an OLED TV. It’s not as slim as an actual OLED screen, but the design language is almost identical to the two models I have here on long term testing from LG and Sony. This starts with a thin 8mm top section of the screen that then widens out to 33mm in the lower third which houses the LEDs, electronics components, speakers and connections.

    The U7A screen has no physical bezel but there is a 10mm black edge to the panel image around the sides and top, with a 20mm section to the bottom of the screen. Here we get the Hisense logo in the centre of the bottom edge and to the left is a clear plastic bubble, which houses the standby light. Around the edge of the screen is a metal strip, which is silver to the top, black on the sides and then a silver design to the bottom that widens to the right hand side, looking from the front.
    Hisense H55U7AUK Design
    The stand fixes to the bottom rear of the panel in a central position and to either side of this are the bass drivers for the speakers. The rear panel of the U7A is black in colour and the wider section is made from plastic with the CI slot hidden on the top edge and air vents to help cooling. The H55U7AUK stand design looks similar to something Samsung did a few years ago with a V-shaped wedge to the front and the stand leaning forward to meet to panel at the rear. It has a brushed aluminium look with a black ridge running down the rear of the support. The stand is fixed so you cannot swivel the screen left or right.

    Overall the 55U7A has a nice contemporary design with a good level of build quality considering the price point. There is a nice use of metals within the design that give it a solid and stable feel with some nice design touches like the silver top and bottom edges, and slim appearance from the side view.

    I was surprised at the level of build quality on offer at the price point


    Hisense H55U7AUK Connections
    There’s a decent set of connections on the U7A with sideways and rear facing slots. We get four HDMI inputs in total with one rearwards facing and the other three being sideways orientated.

    It’s important to point out that only HDMI 1 & 2 are full bandwidth HDMI 2.0 capable (full 4:4:4 50/60Hz 4K signals) with 3 & 4 capable of only accepting HDMI 1.4 signals (up to 4K 30p). Whist this is a shame it also mirrors the approach of other manufacturers in the current market. There is also support for CEC, MHL and ARC from the HDMI slots.

    There’s built-in Wi-Fi (802.11ac, dual-band 2.4 and 5GHz) as well as an Ethernet slot, three USB ports (two 2.0 and one 3.0), Freeview HD and satellite tuners, and an optical digital input.


    Hisense H55U7AUK Control
    The supplied remote control is large, rectangular and made from plastic. It has all the necessary buttons well laid out in a logical manner with the most used within an easy thumb press when held in one hand.

    The finish is in black with a glossy edge and satin back to the raised buttons. The rear is rounded so it fits neatly in the hand and there is a decent weight to the unit that make it feel solid.

    There are two large direct access buttons to the bottom of the remote for YouTube and Netflix as well as accessing the Apps and Media connected to the TV via your network. The symbols used on the buttons, replacing the traditional text, are intuitive and easy to understand and the keys are large enough to help find what you want in the dark. Sadly there is no backlight.


    Hisense H55U7AUK Functionality
    Given the simple layout of the remote control we found it easy to find our way around the Hisense 55U7A and its VIDAA smart TV features. The home button takes you to a launcher screen which houses direct access boards for notifications, Freeview Play, Apps, Inputs, Media and Settings. You also have the option to pin other items to this home page from Favourite Inputs, Apps or even TV channels.

    Finding your way around the Freeview Play channels was easy but not as intuitive as BT or SKY set top box UIs or the one used by Panasonic, but you can soon find your way around and the channels you want to watch. The TV guide is Freeview Play based so allows plenty of options that include every catch up service for the terrestrial broadcasters.
    Hisense H55U7AUK Functionality
    Whilst the VIDAA system is not as advanced or as slick as the Samsung Tizen and LG WebOS platforms, we found it was fast, easy to navigate and stable with no crashes during our time testing the TV. The fact you can customise the home screen to house exactly what you use the most when it comes to the apps, inputs and favourite TV channels, makes it a simple to use system that will keep your content in one place. All the capable streaming service also include 4K and HDR playback on the 55U7A.

    It may not be as flash as some, but the VIDAA smart system is easy to use and offers 4K HDR content

    Hisense H55U7A Features

    Hisense H55U7AUK Hisense H55U7A Features
    The 55U7A uses an 8bit + FRC VA (Vertical Alignment) LCD panel that has an Ultra HD resolution of 3840 x 2160 with a bottom LED edge lit backlight and local dimming. Using a VA panel we expect the Hisense to have good black level performance compared to an IPS panel used in other models. The downside to this is the narrow viewing angle of less than 30 degrees, so bare that in mind if your room is spaced out with viewing positions off centre.

    The U7AUK can support HDR10 and HLG (Hybrid Log-Gamma) and Wide Colour Gamut signals but there is no support for Dolby Vision or HDR10+ and we are not aware of Hisense being able to add either to this set in the future, so don’t go buying one on the possibility that it might happen, chances are it won’t. Hisense call their HDR support HDR Perfect.

    Ultra Colour, Ultra Contrast and Ultra Motion are Hisense marketing terms for the various image-processing features on board the 55U7A. Ultra Contrast uses the local dimming to adjust the brightness on a scene-by-scene basis to try and give the best contrast performance possible. The Hisense U7A doesn’t use Quantum Dots for the colour performance of the panel, so it will be interesting to see exactly what Ultra Colour ends up looking like. Ultra Motion is the name for the frame interpolation technology employed on the U7A that adds in frames to make motion appear smoother.
    Hisense H55U7AUK Hisense H55U7A Features
    The 55U7A is a Freeview Play equipped TV and as such it has all the terrestrial catch-up TV apps such as iPlayer and ITV hub. It also has the latest streaming services in 4K and HDR from Netflix, YouTube and Amazon with the option to add more via the apps section, such as Rakuten TV and more, but there is no Now TV support as yet. The U7A is also a media player and can support HEVC (H,265), VP9, H.264, MPEG4, MPEG2, VC1 and MVC meaning it can handle video, music and photos from various sources and your network.

    Out of the Box Measurements

    Given the market position and price of the Hisense 55U7AUK there won’t be many owners who opt to pay for a professional calibration, so to see content as it was intended to be seen, the out of the box presets have to be as accurate as possible. As such we measured all the available picture presets along with white balance and gamma settings to find the best out of the box options to use. We decided to use Cinema Night as it was mostly dim room viewing, along with a gamma of 2.4 and the white balance set to Warm. There are only three white balance settings with Standard and Cool being far too blue with no red energy. We found that we needed to switch off the local dimming as it adjusts the gamma curve and image brightness on the fly, so we needed a consistent image setting for measurements and calibration. By pressing down on the remote while in the local dimming menu you can set a manual backlight level. We put this to full given the lack of brightness on the U7A.
    Hisense H55U7AUK Out of the Box Measurements
    Hisense H55U7AUK Out of the Box Measurements

    Looking at the Greyscale tracking (top left) you can see that even in the warm white balance setting there is not enough red energy. Contrast and Brightness are at the default settings so we are not clipping red energy by trying to have too much brightness, in fact this LCD TV is quite dim anyway. Gamma also tracks fairly well, but the darker end of the image is too bright and the curve doesn’t hit the correct luminance at any point. We measured all the possible settings out of the box and this was the best result with the best settings. With onscreen material whites do tend to look a little blue, but not as bad as the other setting options, so it isn’t as yellow a white as some warm presets. DeltaE errors are well over the visible threshold and there is a faint cyan tint to images. Luckily our eyes are not that sensitive to blue and cyan errors so it doesn’t look as bad as it would had it been a yellow bias. It’s actually about where we would expect an out of the box preset to be at this price point, however if Hisense wanted to rule the roost they could go for a more accurate preset and win new fans.

    Moving to the colour gamut (top right) we are looking for tracking to be close to the Rec.709 standard for SDR HD material. We can see our cyan push from the white balance results in the tracking chart here which has pulled most of the tracking across towards the cyan side of the chart. For the most part the tracking points from 75% saturation and below are more or less covering the Rec.709 points but shifted due to the white balance of the preset. By calibrating the white balance we should see those points fall back to where they should be. Colour luminance, which is not shown in the above graph, is actually very good indeed, so we are confident that with a slightly more accurate white balance setting from factory, Hisense would be able to get very accurate TVs out of the box, so it’s a shame it just misses on this occasion. Obviously you have to accept there will be some panel variance on a mass produce consumer display at this price point.

    Out of the box performance was disappointing, but more than likely down to panel variance at this price point

    Calibrated Measurements

    The Hisense H55U7AUK has a full suite of calibration controls, including a Colour Management System (CMS) and Gamma editor. We will start with a white balance calibration to D65, which is the industry standard, and we expect that to bring in the colour points in the tracking graph as a result. We will then see if it needs any fine tuning using the CMS.
    Hisense H55U7AUK Calibrated Measurements
    Hisense H55U7AUK Calibrated Measurements

    As you can see in the Greyscale tracking (top left) we were able to get the tracking to be more accurate and get red energy back to where it should be. This was achieved with the 2-point white balance adjustments. We did try the 20-point adjustments but this just didn’t have the desired effect and really wasn’t working, as we would like it too. The same was true with the Gamma editor that just didn’t work at all in helping to get gamma tracking close to 2.4 as we wanted. Adjusting the controller had weird results on the curve so we left it out of the calibration. Overall we have DeltaE errors under 2 across the board, which means that apart from gamma being slightly too light, we don’t have any colour tint to whites, and we have a nice canvas for our colours. It’s good that Hisense are trying hard to add in calibration controls and that should be applauded, but they still need some fine tuning to get them working as we would want them.

    Moving to the Rec.709 colour gamut for HD (top right) we can see that fixing the white balance has fixed the issues of the tracking moving towards cyan. We also used the built-in CMS to apply very slight adjustments to get everything lined up as closely as we could. We then rechecked that the luminance (not shown) was also where it should be. We are really quite happy with the result obtained here and there are no visible errors with onscreen material with skin tones looking accurate and no saturation issues or overly bright colours. All in all the U7A puts in a good calibrated performance.

    HDR Results

    When the 55U7A detects an HDR10 signal it switches to the HDR picture presets and doesn’t copy over the previous SDR settings, even if you have selected the ‘apply to all sources’ option. This is welcomed and means that adjustments can be made should they be desired without affecting your SDR settings. The U7A accepts HDR10 and HLG signals. We selected the HDR Day preset as the Night was a little too dark and crushed detail and blacks. We also kept the Warm colour temperature and all processing turned off, including the local dimming as we went for a manual backlight setting of full for consistent image brightness. The U7A is not a very bright LED LCD TV to start with and with HDR material it struggles to produce bright specular highlights within content.
    Hisense H55U7AUK HDR Results
    Hisense H55U7AUK HDR Results

    As you can see in the EOTF tracking (top left) the Hisense 55U7A really struggles to produce a bright HDR image. It tracks some of the PQ EOTF curve as it should, but rolls off extremely quickly just above 200nits to a peak of around 260 nits. Our Greyscale is back to mirroring the out of the box results we saw above in the SDR measurements and will likely affect the colour gamut tracking when we get to that. Just because the Hisense H55U7A is an LED LCD TV doesn’t naturally mean it will be bright and colourful with HDR content. It appears that Hisense has gone for image consistency and tone mapped to the strengths and weaknesses of this panel, which is anything over 200nits of brightness. HDR image are darker than the higher end sets, but there is a good degree of image detail retained in both the blacks and some of the highlights, so you get a slightly more dynamic image than normal SDR, but nothing like what higher level OLED and LED LCD TVs can produce.

    Wide Colour Gamut (top right) results are shifted towards cyan just like our SDR results which points to the Hisense not copying over those settings for HDR content, it has a separate preset for this, which is welcome. Actual colour tracking was not great but it managed something of an attempt to try and cover some of the gamut points. This didn’t manifest itself into anything that was overly objectionable with actual HDR viewing content with most colours looking decent enough, if a little drab and lacking saturation.

    No matter how we tried to measure the Hisense U7A we couldn’t get a peak brightness measurement higher than 260nits. We used CalMAN and Klein software along with changing to dynamic mode, upping contrast and generally looking at what we could be missing, but it didn’t change the result. It was the same for full field, 10% and 5% window measurements. This matches the EOTF results so the U7A is only capable of 253nit peak brightness. This was also confirmed with our hours of watching various well know HDR10 content and finding that there was a real lack of dynamic range on the U7A with all of it. It looks like a slightly brighter overall SDR image, but not a high dynamic range image. Hisense obviously know the weakness of this panel and as such has set about making sure that it’s HDR playback doesn’t show up the shortcomings but not pushing hard to produce an image that might get brighter but be less natural looking and harder to watch. Results were 63% XY for Rec.2020 colour coverage and 71% UV, plus 88% XY and 94% UV. However colours were muted and less vivid and saturated than expected in the HDR mode, which points to lacking colour luminance overall. Again the U7AUK is set up to map HDR content to match its strengths here. One area where the lack of brightness helps is with the edge LED lighting which is less noticeable than other such TVs which are far brighter with HDR content, so there is no obvious light pooling or clouding in HDR modes.

    HDR performance is a weak point with the U7A with a lack of brightness and inaccurate tracking

    Hisense H55U7A General Performance

    Panel Uniformity and Viewing Angles

    The U7A uses a VA panel which means that it produces some excellent black levels, but at the expense of the viewing angles. Viewed directly the Hisense gives its best performance for contrast and colour, but stray off even just 30 degrees and this drops off quickly. It also makes the edge LED lighting more noticeable and you notice more in the way of light pooling and clouding onscreen. So this TV is not the best option if you have a few seats off axis.

    Panel uniformity was also average on our review sample with some noticeable colour changes on a full white field pattern and some dirty screen effect (DSE). This was also noticeable on football viewing with visible bands and DSE visible in the large areas of green. Viewing in the dark also exhibited clouding issues at the bottom of the screen where the LEDs are positioned, although this was more minimal in the best viewing position. Indeed sitting directly on mitigated most of these issues and the TV is not as bright as some LED LCDs, so light pooling and DSE were not as pronounced on the U7A. These are all issues with the technology in general and visibility of these items will vary, as panels tend to vary from set to set. It is something to be aware of.

    Black Levels, Contrast Performance and Local Dimming

    As the 55U7A uses a VA panel the black levels are actually good for an LED LCD TV with a measured performance of 0.03nits with the local dimming off. We also saw no improvement in this figure with it switched on in the low setting. We wouldn’t actually use the TV with the dimming set any higher as it visibly adjusts the entire screen brightness and can start pumping luminance with tricky scenes.

    Contrast is not the strong point of this TV especially when it comes to the HDR performance, but used in a typical living room it produces a reasonable picture quality for SDR and a more muted HDR performance.

    Motion Handling and Video Processing

    Without using the Ultra Smooth Motion feature on the 55U7A the TV managed to perform to a very reasonable standard with TV and film content. It displayed 24fps material correctly with no induced judder or blur and motion resolution was clocked at around 300 lines, which is what we would expect from an LCD panel. Given it uses a 120Hz panel we also saw no issues with 50/60Hz material and 50i was also displayed correctly with no frame skipping or repeating.

    Switching to the Ultra Motion frame motion features we have five settings – Film, Clear, Standard, Smooth and Off. Film basically repeats frames with 24fps material, where the other settings all add frame interpolation and with it varying degrees of SOE (Soap Opera Effect). These settings may be preferable to user watching video content and fast moving sports and some experimentation would be an option for users. We wouldn’t use those settings with drama or film content.

    Watching HD broadcast material in 1080i or Blu-rays showed that the video processing on-board was able to manage the job of upscaling this content to the panels native resolution. It also passed all our usual tests with flying colours giving us no concerns that it can handle every day tasks as well as the latest 4K content. Some broadcast SD is beyond saving by even the best in the business, so just don’t expect miracles if you watch those channels, but why would you get a 4K TV and then do that!

    Hisense H55U7AUK

    Input Lag

    The H55U7A has a games mode switch in the picture presets that should be switched on to get the lowest lag time possible. Input lag was 31ms in both SDR and HDR varieties and gaming on the Hisense U7A was good fun with an HDR image that was consistent and bright enough throughout, with no dimming over time. We didn’t have any fear of leaving logos and HUDs on screen for long periods of time and there wasn’t any issues with edge blur or motion in general. While it is far from being a bright TV in HDR terms, we did find it useful and relaxing to play for long periods.

    Sound Quality

    There is no fancy acoustic screen or soundbar with the Hisense H55U7AUK but there are stereo speakers that fire downwards from the panel and are powered by 15w per channel. Sound quality however can be best described as functional and below average. We found the sound quality was very shrilly in all the various settings and also had the odd occasion where switching on the TV we were met with no sound at all and had to factory reset from the sound menu to fix this. We think this is likely a bug on our review sample and not a major issue for other owners.

    Hisense describe their sound system as dbx-tv and in their marketing claim it is as good as a soundbar. We tend to disagree with that assessment and would recommend that if you are considering this TV you should leave some room in the budget for a quality soundbar. Overall the Hisense sound quality is functional but probably the weakest part of this package in performance terms

    Picture Performance

    Hisense 55U7A Out of the Box SDR Picture Performance

    Dynamic Mode – As you would expect by the naming of this picture preset it has everything turned up to the maximum, so there are very blue looking whites with a blue cast to the entire image, along with oversaturated colours and image sharpening turned up full. This at first might give an image that draws the eye but keep watching and you soon see issues with edge enhancement, motion artefacts and everyone looking well tanned with plasticine faces. Because of the brightness push (although this is still not a bright TV in LCD terms), facial pores and shadow lines are missing which makes everyone look like they have had Botox, and other detail is blown out making images bright, but flat and two dimensional, with bloated edges that are over enhanced. It’s best to avoid this preset.

    Sports Mode – This is almost identical to the Dynamic mode in terms of brightness and colour, but with a warm white balance that is less blue. This is still not accurate but helps with detail retrieval in faces and other areas that were blown out in the Dynamic mode. The motion enhancements suit fast moving sports action but there are also issues with some artefacts from the frame interpolation. You can get a more accurate image for colours and white balance elsewhere and the same motion, but if you want bright and vivid with your sports it does what it says in the description, but we still wouldn’t personally choose to use it.

    Standard Mode – Like most other TVs on the market the Standard picture mode is a catch all set up which has reduced brightness, more reasonably saturated colours and better white balance, but it is still not the most accurate setting for film and TV viewing. It also has many picture processing features switched on as default. Adaptive Contrast, Ultra Smooth Motion, and Noise Reduction features are all switched in their medium settings and we would switch these off for a more accurate picture quality and motion. Soap Opera Effect is apparent here (and in the top two presets) which can make dramas and films look like video and we noticed a lot of artefacts caused by the frame interpolation. Once these are switched off the Standard mode could be used for bright room viewing if you find Cinema Day or Night to struggle during the day. It is certainly a personal preference decision to use this preset.

    Cinema Day or Cinema Night – These are the most accurate picture modes out of the box to watch TV and film content. There are still some of the picture processing features turned on in the low settings which we would advise are switched off for the most part. Once done we found the out of the box performance to be very good at this price point, with accurate enough colour reproduction and good white balance which adds back some much needed warmth compared to the very blue images in the other presets. The differences between these two presets are the gamma curve where the Day setting is 2.2 and Night is set to BT.1886 for dark room viewing.

    We found the satin effect to the front of the H55U7A screen helps in bright rooms to stop major issues with screen reflections and the Cinema Day preset we found to be bright enough to cope in such a room. You can also adjust the backlight slider in the menus to raise image brightness if you find the default is struggling, keeping the white balance advantage rather than moving to one of the blue and cool looking brighter modes.

    In daytime viewing we had no issues with the U7A watching HD TV channels and Blu-rays. In darker rooms we did start to notice some issues with missing shadow detail and some edge blooming around bright white text against black backgrounds. We also noted there was a degree of DSE present, especially with uniform colours over the majority of the screen and some light pooling and bands. These issues were not overly bad, but we mention them for completeness of our assessment. If you move off axis then these issues do start to become far more obvious and off-putting. We found saturation of the colours to be a little muted with HD SDR but again this wasn’t a major issue for the majority of our viewing. Even with 2.40:1 content the black bars when viewed straight on remained black enough to not cause any distraction. Animated content looked bright and vibrant and sports managed to display the kits with decent amounts of detail and motion was great with minimal blur. We didn’t notice any black trailing with fast moving content either. Overall the U7A dishes up the type of image performance we expect for the price point and technology being used.

    Hisense 55U7A Out of the Box HDR performance

    You have a choice of three picture modes when the TV switched over to High Dynamic Range. You have HDR Dynamic, HDR Day and HDR Night. We found that while HDR Night was a little darker than Day and Dynamic, it had the batter balance of image luminance and tone mapping of the PQ curve, giving items more detail and depth. The major problem for the 55U7A is it’s lack of overall image brightness and what you are watching is an image just slightly brighter overall than the SDR image, but at least it is a consistent and solid image and it doesn’t have instances of being overly bright or dark. Shadow detail is good with some clipping just above black, but it remains black and not dark grey, so adds solidity to the image. The New Vegas scene in Bladerunner 2049 is well rendered with no posterisation given the vast levels of orange light and gradations of hue, which are handled really well here with no obvious issues. Peak highlights are dull however and there is a lack of visual pop to well trodden demo scenes we use for all TV reviews. However it has to be said that the excellent APL handling and tone mapping do give you an image that doesn’t show up any glaringly obvious image issues, unlike far brighter LCD models at higher price points. Basically you are not getting an HDR image here, but you are getting a representation of the 4K HDR discs with superb resolution and a nicely consistent image which is only a little muted colour wise and dim HDR wise.

    We found HDR gaming to be the same as the film watching and here you could also use the dynamic mode if you wanted a tad more image brightness at the cost of the darker and more realistic luminance (gamma) curve. Brightness is constant here and doesn’t dim at all, giving you a good platform for immersive gaming, but the lack of bright highlights does render the HDR gaming experience as dull. You may as well be gaming in Rec.709 HD as the Hisense just can’t display a high dynamic range, wide colour image in any way, but that is an issue for all sets around this price level. The advantages here are hours of 4K gaming with a bright image and no dimming with the added plus points of no image retention or burn-in. It’s just a shame that the lag time wasn’t down there with the best screens available, but then you are paying far more money for those.

    Hisense 55U7A Calibrated Image Quality

    With SDR content the Hisense 55U7A looked excellent with good white balance and colour saturation. Skin tones looked natural and we had no issues if red push or any tint to whites. Black levels were decent with just a little shadow detail missing here and there, and gamma was a little brighter than we would want in the lower reaches of the image, so some shadows did look a little lighter and washed out than we would like. But for the majority of our viewing, sitting straight on the TV, we had no issues with the image quality on offer when it came to colour accuracy and greyscale.

    Within certain scenes the Hisense 55U7A was able to display a very cinematic image with Blu-ray, with excellent detail and sharpness and good motion. Ultra HD material also looked great with the 4K resolution showing up the best of this TV with Planet Earth II. With lush greens and vibrant colours of the Jungles, the U7A did an excellent job of conveying the stunning cinematography on show. Only with the more challenging darker, at night scene did the Hisense start to struggle with a lack of contrast, but overall the 55U7A is very good with SDR content.

    Our only real complaints are with HDR content as mentioned above, but given the price point we are talking about, there are very few TVs that can offer up anything much better. At least here there is no issue with highlight clipping as it is unable to get anywhere close enough to the brightness required for that to be a problem, instead we get a slightly brighter image than the SDR Rec.709 on offer, that has a consistent APL level and just lacks dynamic range and wide colour saturation. That doesn’t make the images on offer with 4K Blu-ray unwatchable; it’s just not HDR in any real sense. You still get the resolution and colours that are more towards Rec.709 than P3, but with such a stable image you can still enjoy your 4K discs and streaming shows with a decent cinematic look that just lacks the pop of TVs further up the ladder. You need to spend quite a bit more to get HDR that truly pops and it is not true that all LCD TVs are bright and good for High Dynamic Range.

    At the price point we are struggling to find another 55-inch that offers as much as the Hisense

    U7A Video Review


    OUT OF


    • Decent SDR out of the box picture quality
    • Good calibrated SDR performance
    • Good input lag for gaming
    • Excellent build quality
    • Intuitive Smart TV system
    • Good amount of streaming apps on offer in 4K HDR
    • Great value for money


    • Lacklustre HDR performance with a lack of brightness
    • Narrow viewing angles
    • Could be more accurate out of the box
    • Only two HDMI 2.0 inputs
    You own this Total 6
    You want this Total 0
    You had this Total 0

    Hisense H55U7AUK 4K TV Review

    There needs to be a certain adjustment of expectations regarding picture quality and high dynamic range when you get to the TVs in the £1,000 and under category. When you are talking VA panels on these TVs they are really all very similar in peak brightness and colour gamut capabilities, and these are less than you can expect to see higher up the TV ranges. So if you want a cinematic, bright and highly dynamic LED LCD you’re going to struggle to find one in this price bracket. What you do get are very competent and well made TVs that can handle the vast majority of viewing material and show it off to a wider audience than a higher end set. By that we mean that TVs in this area of the market have to be work horses with SD and HD material as 99% of people buying these sets are watching just that. The 1% who want more are likely those who will have to make the compromise if the budget dictates that this is the price point open to them. So managing those expectations you should set the bar reasonably low for High Dynamic Range and huge contrast ratios, even with the big brand names.

    However what the Hisense does offer is good value for money and a TV that is likely to manage all your normal living room tasks of gaming, TV shows and movies in HD and Rec.709 colour. It will display 4K from streaming services and 4K Blu-rays, but with the restricted performance with HDR to be expected at the price point. That doesn’t mean that the picture on offer is terrible, far from it. We get excellent resolution, motion and very reasonable colour, just not a wide gamut. We also get a brighter and balanced image with HDR material, just without the peak highlights and deep blacks adding that POP the more expensive models can muster. But you also don’t get the issues with blown out extremely bright highlights and instead it’s a bit more balanced. As a compromise and looking at what the vast majority of the Hisense customers at this price point will be watching on it, this TV manages real value for money when set up correctly.

    The U7A is a solid TV with very good HD image quality, excellent build quality, useful features and a solid and stable smart TV system which offers most of the major applications in 4K as well. We also know that Hisense does listen to feedback from users and reviewers and we look forward to seeing how they improve things going forward, especially with HDR. And that is the only real weak point here with the 55U7A, although admittedly that will only affect a small section of the market, for now.

    So given all that we have found within our review and managing expectations at this level of the market, we definitely feel that if your budget can’t go any higher, you should certainly demo the Hisense H55U7AUK and it comes with a recommendation.

    Suggested retail price when reviewed: £579.00

    The Rundown

    Contrast/Dynamic Range/Black Level


    Screen Uniformity


    Colour Accuracy


    Greyscale Accuracy


    Video Processing


    Picture Quality


    SDR Picture Quality


    HDR Picture Quality


    Picture Quality Out-Of-The-Box


    Picture Quality Calibrated


    Sound Quality


    Smart Features


    Build Quality


    Ease Of Use


    Value for Money




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