Apple iPhone X Review

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After 10 days of testing it's the moment of truth

by David Phelan Nov 1, 2017 at 4:40 PM

  • SRP: £999.00

    What is the iPhone X?

    The iPhone X is the latest smartphone from Apple, radically re-designed compared to, well, every single previous iPhone actually. It was announced at the same time as the iPhone 8 and iPhone 8 Plus, reviewed here but was held back from release until November. It actually goes on sale on Friday the 3rd of November and has attracted a lot of attention for its design, new security features, oh, and its price – without contract, the entry price is a fairly steep £999.

    For the best iPhone 8 and iPhone X deals online, check out our price comparison tool.


    Apple iPhone X Design
    The iPhone X, rather like the original iPhone that launched 10 years ago (hence the use of the Roman numeral for 10 rather than the letter X), is unmistakable. You can recognise it at several paces thanks to its longer profile and its all-over screen apart from its distinctive sensor array at the top.

    Where recent iPhones have had displays with a screen ratio of 16:9 plus areas at the top and bottom of the phone, this one has a longer display which covers almost the whole of the phone’s front, with a screen shape of 19.49:9. It looks very different from what has come before.

    The antenna band is stainless steel, first seen on the iPhone 4 and replaced by aluminium on the iPhone 6 and forwards. Here, though, it’s polished within an inch of its life so it shines like crazy. The result is a very high-end look. Like the iPhone 8 and 8 Plus, the back of the phone is glass, and the most durable yet in a smartphone, Apple claims. Certainly, in my 10 days with the phone it hasn’t picked up a single scratch.

    It comes in two colours: that staple Apple dark shade, space grey, and a lighter silver. Uniquely for Apple, this time the frame round the front of the phone is black on both models – usually a lighter-coloured back means a white frame on the front. Not this time, because Apple wants the sensor block on the front of the screen to blend in as best it can. The silver version, incidentally, isn’t quite the same colour as on the iPhone 8 and iPhone 8 Plus which has a greyer, colder shade to it. This one is more appealing, I’d say.
    Apple iPhone X Design
    Like the iPhone 7, 7 Plus, 8 and 8 Plus, there’s no headphone jack on the iPhone X. Instead, you must plug-in headphones with a Lightning connector, such as the pair in the box, or other headphones using a 3.5mm to Lightning connector, also in the box.

    The other standout design feature is the sensor bar at the top of the phone. Apple calls it the TrueDepth camera system, but it’s colloquially called the notch because it takes a bite out of the top of the display. As it happens, I don’t mind the notch. It took me a few days to realise that I’d got used to it. It’s really noticeable at first and then, all of a sudden, you barely see it.

    I think it’s there because Apple wanted a symmetrical styling to its phone, so the bezel around the display isn’t, as it is on other flagships like the Samsung Galaxy Note8, bigger at one end than the other. The bezel on the iPhone X is not the narrowest I’ve seen, but it’s exactly even all the way round.

    Again, the wider bezel takes a little while to get used to, but I like it, it’s a solid, strong design statement.
    This is the most handsome iPhone yet, and arguably among the most attractive smartphone designs from any company.

    This is simply one of the handsomest smartphone designs from any company to date


    Apple iPhone X Display
    The iPhone X body is only marginally bigger than the iPhone 8 with its 4.7in display. For reference, the iPhone X measures 143.6 x 70.9 x 7.7 mm while the iPhone 8 stats are 138.4 x 67.3 x 7.3 mm. This means that both share a near identical width to height ratio of 2.03:1. In other words, the fact that the iPhone X manages to squeeze in a screen that’s over an inch bigger (5.8in) is down to the fact what was blank space and Home Button is now display, well, apart from that notch.

    Now, that earlier screen ratio was handy for watching 16:9 widescreen content, for instance, and the new screen shows such content with black bars at either end. They’re not especially pronounced and I don’t have a problem with them.

    You can also, with a tap, enlarge the movie you’re watching so it fills every available pixel, which means that firstly you’re losing part of the picture at the top and bottom of the image when you hold it in landscape format (although that's not an issue is you're watching a 2.35:1 ratio movie), and secondly you notice the notch. Oddly, the notch isn’t as bad as what you lose from the top and bottom with 16:9 content. It’s worth noting, though, that although the iPhone X has a bigger screen than the iPhone 8 Plus (5.8in against 5.5in), for watching 16:9 format stuff, the 8 Plus has a slightly larger image.
    Apple iPhone X Display
    Of course, that’s not the whole story. This is the first OLED screen on an iPhone. All previous ones have been IPS LCD displays. The display here is fantastic: really punchy and vivid with pronounced but not saturated colours that look realistic and lifelike. Not to mention those deep blacks and improved contrast ratios.

    Smartphone OLED screens can be prone to strange colour results – as reviews of the recent Google Pixel 2 XL have reported – but Apple has worked hard and result is extremely good colour management. It’s true, as you angle the screen away from you, the blue caste which is a characteristic of OLED is visible. However, it’s barely seen if you’re watching a movie in landscape orientation, for instance, so it’s not an issue even if two people are watching the same iPhone X side-by-side in this way.

    And the speakers on this new generation of iPhones make it sound pretty good, too. Apple says they’re 35 per cent louder than on the iPhone 7. Whatever, the audio is sharp and clear.

    Back to the display. It also looks good and definitely better than the iPhone 8 Plus because of its resolution. Here, there are 458 pixels per inch, against the 401ppi of the iPhone 8 Plus, the previous high-water mark for pixel density on an iPhone.

    The new wider aspect ratio OLED screen looks absolutely stunning

    Home Button and Face ID

    Apple iPhone X Home Button and Face ID
    All that screen means there’s just no room on the front of the phone for the Home Button, the main interaction button for the iPhone and the place where on more recent iPhones you’d register your fingerprint with a system called Touch ID.

    Other manufacturers have moved their fingerprint sensors, too. Some have put them on the back of the phone (including Samsung, whose recent fingerprint sensor placement, just alongside the twin cameras, has been widely criticised). Some companies, like Sony Mobile, have put the sensor in the power button.
    So what has Apple done? They’ve chucked it away. Crazy, right, when the sensor was so quick, so reliable and so secure?

    Well, Apple says it’s replaced it with something even better, and it may be right. Goodbye Touch ID (although if you really miss it, you can still find it on the iPhone 8 and 8 Plus), hello Face ID.

    This is facial recognition, achieved through that TrueDepth camera system embedded in the notch on the screen’s display. It uses a series of elements which project 30,000 unseen dots on to your face to create a depth map and work out if it’s you.

    It’s not an iris sensor. It needs to see your eyes, nose and mouth to work. And it’s amazing.

    It’s fast, reliable and effective. Samsung has had facial recognition for its last two flagships but this is way better. It works much more often – so close to all the time that it must be in the very high 90s percentage-wise. It also works in the dark, with contact lenses or without, with glasses on or off. It’s very quick. As you look at the screen, an animated padlock swings open, but you don’t even have to wait for that. Raise the phone and the screen turns on. Look at it and swipe up and, assuming it agrees you are you, you’ll be on the Home screen.
    Apple iPhone X Home Button and Face ID
    Another innovation in iPhone terms, although it’s something Android phones have had for a while, is Tap To Wake. You get the idea of what it does from the name but it means you don’t have to pick the phone up if it’s on your desk. To be clear, getting Face ID to work when it’s lying on your desk was less successful, requiring a knack of not leaning down too far, and the phone not being too far away.

    No such knack is needed when it’s in your hands, though I sometimes raise my eyebrows as I look at it, just, you know, to check it’s paying attention. Face ID also has cute details, that only Apple would conjure up. When the phone rings, when you look at it, it lowers the ringtone volume because, well, it’s got your attention, hasn’t it, and it knows you’re right there.

    And notifications remain defiantly blank when anyone else looks at your phone. But when it sees it’s you, the text message or other notification slides open to reveal its contents, for your eyes only.

    Note that the lack of a Home Button means a lot of the interface, with the usual press on the button, to take you to the Home screen, or whizz you back to the front screen when you were on another one, and so on, has all being replaced with a new gesture, swiping up from the base of the display. To get to open apps, the double-press on the old Home Button is replaced by a swipe-up and pause button. But, there’s now a new bar at the base of the display when you’re in an app. You can use this to swipe right or left between open apps, which is very useful.

    Acclimatising to these changes took me a good two days. I knew I’d got there when I caught myself trying to swipe up on an old iPhone Home Button!

    Face ID feature is brilliantly implemented and after a couple of days you won't miss the Home button


    Apple iPhone X Camera
    TrueDepth camera is a 7MP sensor but because it works with that Face ID face mapping system it has another bonus. You can achieve the same depth-of-field effects that you get from the twin cameras on the rear of the iPhone X.

    This means you can now ginger up your selfies, if you must, with a classy bokeh effect and it even has the same Portrait Lighting feature, introduced on the iPhone 8 Plus with its twin rear cameras. Portrait Lighting, currently in beta, is a neat feature. Not only does it give you that bokeh effect, it also comes with extra settings, such as Studio Light, Natural Light and more. These use the face mapping data to brighten your face, say, or emphasise highlights and lowlights. There are also two more settings, Stage Light and Stage Light Mono, which black out the background as though you’re centre stage and you’ve found your spotlight. The Mono version, obviously, is in black-and-white.

    These features are tremendous although, being in beta, still a little hit-and-miss at times.
    Apple iPhone X Camera
    The rear cameras can do this trick, too, and the results are even better because they use two 12MP sensors, one wide-angle and one telephoto. Used together, they can create these clever depth-of-field effects. Used separately, they give an effective 2x optical zoom as you switch seamlessly between the two.

    The wide-angle camera is the same as on the iPhone 8 Plus but the telephoto lens is an improvement on any lens Apple has used before. The aperture lets in more light (f/2.4 against the f/2.8 aperture on the iPhone 8 Plus) and, like the wide-angle sensor, it has optical image stabilisation, so low light isn’t the enemy it usually is on smartphone cameras.

    This is a phenomenal cameraphone. Well, the camera on the iPhone 8 Plus is terrific and a big step up from last year’s model. This is better still.

    On the iPhone X, you can shoot video in 4K resolution at 60 frames per second. This uses the fast processor and a new video encoder, plus a compression system which the company claims is twice as fast as previously. In practical terms, it’s as easy to use as before and the results, even at that fast fps were great: silky-smooth slow motion.

    The cameras on the iPhone X are phenomenal and a step up from even the iPhone 8 Plus


    Apple iPhone X Performance
    The latest batch of iPhones have the same, fast processor, called All Bionic, in them. The fact that this, the most advanced phone yet from Apple, is speedy and responsive tells you just how powerful that processor is. Everything happens at speed, comfortably and reliably.

    Of course, these are phones designed to shoot 4K video and to work with the advanced Augmented Reality apps which are just becoming more plentiful.

    Oh, and there’s one more benefit to that TrueDepth camera: Animoji. Launch Messages and find the Animoji app that’s pre-loaded. Then choose from 12 characters including dog, cat, fox, panda, alien and, er, poo. Then, as you talk to the phone, gurning like crazy, it follows along, matching every eyebrow raise, jaw drop and head shake perfectly. Record messages of up to 10 seconds and send them to anyone, whether they have an iPhone or not.

    Sound childish? Try it, it’s amazing fun.

    The powerful processor is super-fast and optimised for today's augmented reality apps


    Battery life on the iPhone X is quoted at two hours more than the iPhone 7 – quite an achievement with so many more pixels to control. In reality, it’ll get you through a day but in my experience, not with much more than 10 per cent to spare – though I didn’t invoke battery saver features. Good then, and a big improvement for iPhone 7 users but only a marginal improvement over the iPhone 7 Plus.

    The iPhone X is a thrilling and beautiful smartphone that somehow manages to justify its price tag


    OUT OF


    • Powerful processor
    • Superb screen
    • Impressive camera
    • Excellent apps and features
    • Beautiful design
    • Lovely build quality


    • The 'notch'
    • Pricey
    You own this Total 9
    You want this Total 3
    You had this Total 0

    Apple iPhone X Review

    The iPhone X is a thrilling, beautiful phone. It outdoes every previous iPhone easily, with a bigger display than the iPhone 8 Plus in a handset barely bigger than the iPhone 8.

    The notch in the top of the screen isn’t ideal, but it’s far from a dealbreaker. And the gorgeousness of the OLED display with its great contrast and solid colours makes up for it anyway.

    Face ID is the best execution of facial recognition I’ve come across: fast, intimate and utterly reliable. And the Animoji dividend is great.

    The price tag on the iPhone X is high but the tech inside it justifies it, for me at least, and anyway it’s only £200 more than the iPhone 8 Plus. So in for a penny…

    Apple has a lot riding on this phone. But betting hard on Face ID, on an all-over screen and a super-fast processor has really paid off with an immaculate, superbly usable phone that, I’d say, puts Apple ahead of its rivals again.

    For the best iPhone 8 and iPhone X deals online, check out our price comparison tool.

    MORE: iPhone X specifications and iPhone X contract deals

    MORE: iPhone X discussion

    Suggested retail price when reviewed: £999.00

    The Rundown







    Call and Signal Quality


    Email, Browsing, Calandar, Contacts


    Operating System


    Media support




    App support and functionality


    Build Quality


    Value for Money




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