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WD delivers HDR UHD content without streaming

WD and 20th Century Fox Partner to Offer 4K UHD Movies for Instant Purchase and Enjoyment

by Mark Hodgkinson Aug 5, 2015


  • WD (Western Digital) has announced the new My Passport Cinema 4K Ultra HD (UHD) movie storage device.
    The aim of the product is to make it easier and faster to organize, store and enjoy high-definition digital movies and TV shows - including new releases in up to full 4K UHD resolution with high dynamic range (HDR) - on Samsung SUHD TVs and other VIDITY-enabled devices.

    VIDITY is a new technology that allows for a one-time purchase and download of your movie, to a VIDITY enabled storage device, and lets it to be played back without an Internet connection needed, and across other devices. Compatible with multiple devices and complementary to existing digital entertainment platforms, there’s no need for additional accounts.

    It’s just a simple matter of plugging the My Passport Cinema drive into a VIDITY-compatible UHD TV or device and purchasing preloaded movies from Twentieth Century Fox Home Entertainment. Once purchased on the My Passport Cinema drive, the movie can be accessed immediately online or offline on any VIDITY-enabled device such as Samsung’s 2014 HU series 4K UHD TVs and 2015 JU and JS series 4K UHD and SUHD TVs. Users also can download additional titles via M-GO or other VIDITY retailers.

    "Our focus is on creating the highest-quality consumer experience possible," said Danny Kaye, EVP, global research and technology strategy, Twentieth Century Fox Home Entertainment. "This means the quality of the content as the demand for 4K Ultra HD content continues to increase and evolve, but also the ease of content acquisition and playback on next-generation TVs and other devices. WD's My Passport Cinema drive with VIDITY technology brings together this unprecedented quality with the convenience of digital."

    "Movie playback from the My Passport Cinema drive provides consumers a hassle-free, immediate experience of premium-quality 4K UHD content on their TVs," said Tony Tate, general manager and vice president of Content Storage Solutions at WD. "The technology on My Passport Cinema also enables consumers to take preloaded 4K UHD content anywhere there is a VIDITY-enabled TV. We are committed to furthering the development of products that make consumers’ interaction with their content a greater experience."

    Additionally, from August 16, 2015, to June 30, 2016, a My Passport Cinema drive will be included free with the purchase of Samsung JS9000, JS9100 or JS9500 SUHD TV models so consumers can enjoy 4K UHD content immediately, although it seems to be a US deal only at the moment.

    Premium movies preloaded for purchase during this promotion include: The Maze Runner, Exodus: Gods and Kings, X-Men: Days of the Future Past, The Wolverine, Dawn of the Planet of the Apes, The Fault in Our Stars, Let’s Be Cops and The Other Woman
    The My Passport Cinema UHD movie drive 1 TB capacity has a manufacturer’s suggested retail price (MSRP) of $89.99 Stateside and we eagerly await UK pricing and availability details.

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