Vizio to launch OLED TV in 2020?

Has LG Display let Vizio’s OLED cat out of the bag?

by Andy Bassett
TV News

Vizio to launch OLED TV in 2020?
Nestled away in a recent press release from LG Display is a nugget of information that could shed some light on US TV maker Vizio’s upcoming TV production plans. Whether it was a planned release of information or an embarrassing leak, it begs the question, is Vizio going to be releasing an OLED TV in the near future? It certainly looks like it.
In LG Display’s recent announcement regarding the opening of their 8.5 generation OLED facility in Guangzhou, China, lies a strong hint about Vizio’s plans.

'The sharp increase in OLED TV demand is driven by a growing number of global TV brands manufacturing OLED TVs. The total number of those brands is now 15 worldwide and will reach 16 in 2020 when the largest TV maker in the U.S., Vizio, joins the trend'.

As the main supplier of OLED panels to TV manufacturers who market their own OLED models, the South Korean company will have detailed knowledge about their customers’ supply requirements and the acknowledgement that Vizio, the US’s largest TV manufacturer, will soon be customer number 16, joining the likes of LG Electronics, Sony, Panasonic, Philips, Toshiba, B&O, Skyworth, Grundig, and Hisense, is a key revelation.

Having gained a measure of domestic success with their large panel quantum-dot based TVs such as 2019’s P-Series Quantum TVs which feature 384 local dimming zones in the 65-inch version and 480 in the 75-inch model along with high peak brightness, Vizio’s perceived move to OLED could be seen as curious.

Vizio to launch OLED TV in 2020?
Over the Q1 2019 period, Vizio occupied the number 3 spot in TV shipments in the US, though their revenue share actually put them in 4th place behind Samsung LG and TCL during the same period but, as the LCD market flounders under overproduction and falling prices driven by a surge of Chinese LCD panels flooding the market, TV manufacturers are looking for ways to re-energise the global TV market and OLED seems to have the potential to do that.

However, in the US, OLED sales are small compared to Samsung, TCL and Vizio’s successful LCD and QLED sales and while the popularity of OLED remains strong in Europe and is growing in China, Americans seem oblivious to its charms. Clearly, Vizio’s plans will have to be accompanied by an extensive marketing campaign promoting the benefits of OLED over LCD / QLED. Or perhaps the company will stimulate sales with introductory prices that will position their new OLED TVs favourably against LCD based TVs?

LG Display’s recent plans see the company moving towards an anticipated annual production of 10 million OLED panels a year by 2022 and, with 16 TV makers all wanting a portion of these panels, it’s possible that production will need to expand even more.

Even Samsung and TCL, who up until now have been reluctant, recalcitrant even, to move away from LCD based panels are exploring their own options with Samsung recently closing down LCD production lines in readiness to convert them to OLED so they can pursue their QD-OLED hybrid. And TCL has its own hybrid technology waiting in the wings, so-called H-QLED.

Looks like TV fans in the US may have more OLED options to choose from than they were expecting in the coming few years. If you’re a US AVForums member let us know what you think the impact of this development might be.

Source: Press release, www.techradar.com,
Image Source: Vizio/Techradar.com, Wallpaperaccess.com
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