Vividteq launched bringing ‘HDR-like’ images to non HDR TVs

Giving the Spectral Edge?

by hodg100 Sep 8, 2017 at 2:39 PM

  • Spectral Edge, a company specialising in image fusion and colour perception technologies, has released Vividteq, a new and unique colour filter technology that dynamically improves image quality and enables service providers to deliver HDR-like experiences to their premium subscribers, with no need to replace or update their equipment.
    While High Dynamic Range (HDR) technology promises more vivid pictures with greater colour depth, most existing TVs and set top boxes simply don’t support it, holding back adoption by pay-TV and OTTtv service providers.

    Vividteq is attempting to overcome this challenge. Deployed within the broadcast head-end or Content Delivery Network (CDN), it extracts and enhances live TV or VoD in real-time on a frame by frame basis using Spectral Edge’s Phusion image processing technology to produce an enhanced feed, suitable for broadcast via terrestrial, cable, satellite or IPTV channels.

    This is claimed to deliver sharper, crisper images with greater colour contrast and ranges providing, they say, subscribers with a premium HDR-like service, dynamically adapting to different TV genres, such as sport, drama or documentaries.

    The broadcast industry is changing fast and service providers know that they need to differentiate themselves to drive subscriber loyalty and increased revenues,” said Rhodri Thomas, CEO, Spectral Edge.

    HDR offers a key opportunity to achieve this and we’re already seeing real excitement and market interest in our technology, given its ability to deliver the benefits of HDR without needing to replace existing equipment.”

    Vividteq will be demonstrated on Spectral Edge’s stand (10.A42) at IBC 2017 between 15-19 September 2017.

    Hers’s a video showing the impact of Vividteq

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