Virgin Media announces new TV 360 service

TV 360 reboots Virgin’s entertainment offering

by Andy Bassett
Movies & TV News

79

Virgin Media announces new TV 360 service

Virgin Media’s revamped TV platform, Virgin TV 360, offers multiroom and on the go TV with profiles and voice control to personalise the experience. 

Touted as Virgin’s rival to Sky Q, Virgin TV 360 modernises the company’s TV platform to be more in keeping with the sort of experience TV consumers are expecting these days. 

The new service brings a host of new features plus improved user interface, navigation and personalisation as well as a new remote and 4K compatible Mini boxes for an Ultra HD TV experience in multiple rooms.

Customers will find simple modern menus and the best entertainment on offer all in one place, including  favourite channels plus streaming services Netflix, Amazon Prime Video and BBC iPlayer, all with 4k Ultra-High Definition and HDR viewing capabilities where applicable.

Family members can create their own profiles (up to six) so personalised content, recommendations and viewing schedules are easy to find. It also means individual ‘pause points’ in content are remembered and not affected by what others are viewing.

Virgin Media announces new TV 360 service

Recordings are shared across all set top boxes meaning it’s easy to pause playback in one room and pick it up from the same point in another, including for live channels which can also be rewound or restarted. And if you’re worried about missing content, you needn’t, since Virgin TV 360 is capable of recording six programmes while a seventh is watched.

When on the move, viewers can still access their content recordings, box sets, catch up and live TV on a mobile device with Virgin Media’s upgraded TV Go app and access to Wi-Fi or a mobile data connection. 

The new remote control features voice functionality when a mic button is pressed and although Alexa isn’t currently supported, it’s apparently on the way.

Virgin TV 360’s hardware is powered by Liberty Global’s Horizon platform and the main 360 set top box can record up to 275 hours of HD and 80 hours of 4K Ultra HD.

Virgin Media announces new TV 360 service

Available towards the end of the year to new customers taking one of Virgin Media’s TV and broadband bundles, existing subscribers to the Ultimate Oomph bundle will also be able to get Virgin TV 360 later this year at no additional cost to the bundle's current £79.99 per month.

David Bouchier, Chief TV & Entertainment Officer at Virgin Media, said, “Virgin TV 360 is our most impressive TV service to date, providing one of the most complete and comprehensive viewing experiences available in the UK.  Backed up by our ultrafast broadband, our new service allows TV lovers to watch all of their favourite channels, apps and on-demand content in one place or on the move. This really is game-changing TV and we know our customers will love it.”

Source: Virgin Media email press release
Image Source: Virgin Media

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