Vestel TVs to get Dolby Vision
Are budget brands more likely to see the benefit?
Dolby and Vestel have announced Dolby Vision will be featured across the entire range of Vestel's Ultra HD (UHD) TV's, including Vestel's new range of OLED TVs.You might not know the name Vestel but they are the Turkish manufacturer behind brands including Finlux, Toshiba, Bush and more, i.e. the budget end of the market which we would argue would benefit most from Dolby’s know how and technology.
Dolby's expertise in bringing advanced technologies from the cinema to the home has led to distinct features that enable Dolby Vision to deliver its experiences to home consumers. Dolby Vision has become the preferred HDR mastering workflow for many of the major studios and has been adopted by streaming services, including Netflix and Amazon, as well as Apple's iTunes and Ultra HD Blu-ray. There's more than 125 hours of original content already available in Dolby Vision, from movies to original TV series. Consumers have access to a robust portfolio of episodic content from leading OTT providers globally, including Netflix's Marco Polo, Knights of Sidonia and Marvel's Daredevil.
"We recognise that Dolby is leading the way when it comes to creating state-of-the-art image and viewing experiences," said Hakan Kutlu, Vice President of Marketing and Product Management. "As one of the biggest TV manufacturers in Europe, we are focused on delivering breath-taking visual experiences and taking consumer entertainment to the next level."
"We are thrilled to bring Dolby Vision to Vestel's range of OLED and UHD TVs," said Giles Baker, SVP, Consumer Entertainment Group, Dolby Laboratories. "We look forward to collaborating with Vestel to bring the Dolby Vision experience to even more consumers across Europe."
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