V-Nova 4K compression is 3 times more efficient than HEVC
V-Nova launches PERSEUS
A new video compression technology could provide the solution to bringing Ultra HD (4K) video into homes with slower broadband connections.
V-Nova Ltd., a London based provider of video compression solutions, announced the public release of a number of ground-breaking video compression products based on their PERSEUS technology.
Following testing, it’s claimed PERSEUS gives two to three times average compression gains, at all quality levels, under ‘practical real-time operating scenarios’ versus h.264, HEVC and JPEG2000. For reference, Netflix currently recommends a minimum broadband connection of around 25Mbps for its Ultra HD service, although in practice between 12 and 16Mbps is actually required. This means that if V-Nova is to be believed, PERSEUS can deliver something similar with around 7-8Mbps.
PERSEUS has been developed and tested over the past five years within an Open Innovation consortium of over 20 global industry leaders including Broadcom, the EBU (European Broadcasting Union), Hitachi, Intel, and Sky Italia. PERSEUS is currently offered in the form of appliances, embedded software and codec plug-ins.
"With PERSEUS we are able to shift the entire bitrate-quality curve toward the mass population, offering UHD quality at HD bitrates, HD at SD bitrates, and SD video at audio bitrates. This allows our partners to differentiate their products, increase market penetration, and provide new services. In particular, PERSEUS makes 4K commercially viable at scale, enables HD over 3G/4G mobile networks and makes video available to millions who do not yet have it. Most importantly, PERSEUS achieves this within currently available bandwidth and infrastructure," states Guido Meardi, CEO & Founder, V-Nova.."
"The EBU has always played a key role in identifying innovations that are beneficial to our associates, and we have followed the development of PERSEUS products since their early stages. The step change in performance offered by PERSEUS opens many opportunities for new high-impact broadcast services that we are contributing to develop," notes Puiu Dolea, Manager of Business Continuity & Special Projects at the European Broadcasting Union (EBU).
"We are all very proud of PERSEUS and to be part of such an impressive global consortium that shares a common mission to improve human and machine communications, and open new commercial horizons through tangible improvements in compression. Together, we are solving real-world challenges, at all quality and bandwidth levels, using existing infrastructure and workflows," closed Eric Achtmann, Executive Chairman & co-Founder, V-Nova. "We deeply thank all of our partners for their contributions and welcome those that will soon join. Together, we are making 'The Impossible' possible, and 'The Possible' more profitable."
All they have to do now is convince Netflix, YouTube, Amazon et al
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