UHD Alliance unveils Mobile HDR Premium Spec
Nits and Bits
Hot on the heels of LG announcing the Dolby Vision capable G5 smartphone, the UHD Alliance has unveiled its mobile HDR premium specifications for laptops, smartphones and tablets.
Enjoying high-quality programming on portable devices has become a primary mode of content consumption for a large and ever-growing segment of the consumer entertainment audience, says the UHDA and clearly they’re looking to get in on the act. The UHDA’s MOBILE HDR PREMIUM designation will confirm that a device meets UHDA-defined performance criteria for resolution, dynamic range, colour space and bit depth and delivers a consistent premium experience.
“The dramatic improvement of screens in battery operated devices, coupled with the emergence of 4K and 4K with HDR streaming offerings through services such as Amazon, Netflix and others, makes it possible for consumers to get a much richer and more immersive experience on their computers, tablets and smartphones,” said UHDA President, Hanno Basse. “The expansion of our certification and logo program will help consumers identify premium portable products that take full advantage of the wealth of HDR content coming to market.”
Since its introduction, consumer adoption of Ultra HD hardware and software has seen strong growth with an estimated 100 million households worldwide currently enjoying an Ultra HD experience, and by 2020 it is estimated there will be 450 million UHD TV households.
The mobile category surpassed the in-home category in consumer entertainment device spending in 2013, and Statista predicts that mobile video internet traffic, which is currently over 3.5 million terabytes per month, will reach nearly 23 million terabytes per month by 2020. Ooyala’s Global Video Index found that 52 percent of all video streams in the third quarter of 2016, both short and long form, were viewed on mobile devices.
The UHDA unveiled its Ultra HD PREMIUM certification and logo program for televisions and pre-recorded content at CES 2016, followed by certification of Ultra HD Blu-ray players last April.
And here are the specs needed for certification:
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