UHD Alliance to establish premium quality standards for Content & Devices
Get ready for ‘Premium 4K’
Leading Hollywood studios, consumer electronics brands, content distributors, post-production and technology companies have announced the launch of the UHD (Ultra High Definition) Alliance.
This new partnership will set the bar for next generation video entertainment by establishing new standards to support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider colour range and immersive 3D audio.
The UHD Alliance was created with the consumer in mind, providing information on premium Ultra-HD content and devices to ensure everyone has access to the best home entertainment. The Alliance is also focused on helping people benefit from a seamless, integrated and high-quality Ultra-HD ecosystem. Premium Ultra-HD content and devices will be clearly identified so people can easily recognise them in-store.
The Alliance was formed by global companies including DIRECTV, Dolby, LG Electronics Inc., Netflix, Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Visual Product Inc., Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment.
“As the UHD environment continues to evolve, we are strengthening our commitment to high-quality UHD content and devices,” said Hyunsuk Kim, President, Visual Display Business at Samsung Electronics. “The Alliance will encourage the development of high-quality UHD content while distinguishing TVs that provide the most premium UHD viewing experience.”
The Alliance will encourage the development of high-quality UHD content while distinguishing TVs that provide the most premium UHD viewing experience"The innovative advancements and quality improvements with TVs are evolving rapidly, as seen throughout CES," said Mike Dunn, President, Twentieth Century Fox Home Entertainment. “The UHD Alliance will benefit consumers by identifying products and content that will give the true UHD experience."
"These technologies allow us to utilise a much broader palette to tell our stories while providing viewers with true-to-life colours, superior contrast and premium picture quality," said Ron Sanders, President, Warner Bros. Home Entertainment. “Working with a wide industry consortium is the best way to deliver these experiences within premium entertainment."
The UHD Alliance aims to ensure that all of the links in the chain – from the production, distribution and consumption of content to the playback capability of devices – meet the premium quality standards, whilst embracing options that are open and allow flexibility in the market. In the coming months, the group will present an outline on a technology roadmap for the rapid evolution of UHD technology, worldwide.
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