A locked down UK public turns to additional TVs to make the stay-at-home experience more tolerable.
Figures released by data analysis firm Growth from Knowledge (GfK) have shown that UK TV sales rose by 59.5 percent in volume year on year during the week 15-21 March. The numbers came as the nation prepared to hunker down in the face of restrictions imposed on it by the UK government to counter the coronavirus pandemic.
This rise in sales was not quite matched by an commensurate increase in value, which only managed a 43.3 percent increase and reflected the jump in TV sales being largely driven by screens of 42-inches or less.
As it became apparent that restrictions were likely to ramp up and that non essential shops and stores would close, UK consumers went on a TV buying spree that saw these smaller TVs being snapped up, likely as second screens for kitchens, offices and bedrooms.
Kelly Whitwick, UK retail lead for market insights at GfK, said, “Despite the jump in sales, the average price point of the overall purchases is at its lowest point seen this year. This suggests people are buying basic models for practical solutions, rather than splashing out to enhance the viewing experience with a better model.
“Basically, people are facing having their entire household at home every day; possibly with the need to keep distance from each other, and almost certainly with very different views on what they want to watch – so they are quickly buying an extra TV to spread out around the house.”
So while screen sizes are generally increasing globally for a household's main television in the family viewing space, smaller TVs are more suited to rooms elsewhere in the home as occupants variagate in their choice of viewing.
And while watching video on mobile devices is also on the increase, these numbers show that when it comes to broadcast, streaming and game entertainment at home, TV still seems to be the most popular way to consume content.
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