Toshiba launches UL20 4K HDR TVs from £299

Adding value at the entry level

by Andy Bassett

Toshiba launches its affordable UL20 4K HDR TV range with the promise of a 65-inch model for £549.

Toshiba’s newly announced UL20 TV range offers UHD resolution, Dolby Vision, the company’s TRU Picture Engine and voice control via Google Assistant or Amazon Alexa all for competitive prices.

Starting at £299 for the 43-inch model and moving through the range to the largest screen size of 65-inches for £549, the pricing presents itself as very attractive. Indeed, with the lockdown easing, now could be seen as a good time to pick up a second TV for the kids’ bedrooms just in case things start to look a bit dicey again and restrictions return.

With HDR10, HLG and Dolby Vision on board, the UL20s can count themselves among the most affordable TVs to bring HDR to the image, delivering brighter highlights and deeper blacks.

In addition, Toshiba’s TRU Picture Engine enhances the viewing experience with smoother images and upscaling of non 4K sources. It does this using three technologies, starting with TRU Micro Dimming which gives the Toshiba UL20 dynamic contrast performance by offering deep blacks, improved contrast, and extra detail across dark and bright scenes. Next is TRU Flow smooth motion which uses powerful MEMC technology to remove judder during fast paced action. Finally, all content, native 4K or otherwise, undergoes TRU Resolution which upscales content to look its best. 

Toshiba UL20 4K HDR TV

On the sound front, the UL20 range uses Dolby Audio for its audio experience and the Linux based smart OS works with Google Assistant or Amazon Alexa enabled devices so you can control the TV with your voice, switching the power on, changing channels and requesting information on the news or weather, all with simple spoken commands.

Content is easy to navigate with access to a wide range of apps and services including Freeview Play integration, with 20,000 hours of on demand content and 85 live Freeview channels, as well as Netflix, YouTube and Prime Video.

Bart Kuijten, Commercial Director at Toshiba UK comments: “The new UL20 offers big screen 4K HDR moments for everyone. The new models are packed with technology to enhance the viewing experience; smooth picture quality for high-speed sport action, the latest 4K with brighter colours and darker blacks, or enhanced sound when watching a Hollywood action blockbuster.

Connecting to an Alexa or Google Assistant device also lets you control the TV with your voice and can make it the centre of the connected living room."

The full range is available from Amazon, AO, Currys and Very and is priced as follows: 

43-inches: £299
50-inches: £329
55-inches: £379
58-inches: £399
65-inches: £549

Would you consider one of Toshiba’s latest TVs given the affordable pricing, perhaps as a second TV in the kitchen or bedroom? Let us know in the discussion thread.

Source: Email Press Release
Image Source: Toshiba

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