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4,993The writing was on the wall at CES where the company had no new TV models to show off, now it has confirmed its exit.
The Japanese brand, once famous for its outstanding CRT TVs and the advertising campaign 'Hello Tosh, got a Toshiba' has today confirmed that it is pulling out of the US and Worldwide TV market by April 2015.
Many predicted the move after the company decided not to display any new TV models at the recent CES show in Las Vegas, stating that as a company they were considering their 2015 TV strategy. Well it appears that strategy has been decided and that means a move to brand licensing for all but the Japanese market. It will retain its own TV manufacturing for the home market, but in the US it will be licensing to Taiwan's Compal Electronics, inc. It hopes to conclude all brand licensing by April this year and that would include the European marketplace.
It's yet another sad demise of a once proud TV manufacturer in what is a cut throat and price sensitive marketplace. Another Japanese brand name that once had a strong UK TV presence, Sharp, has licensed its TV brand in Europe to Universal Media Corp Slovakia as part of an effort to trim costs.
It's clear that the TV market in 2015 is far from a safe place to do business. Goodbye Tosh...
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