THX sold to Razer
Certification of HDR, immersive audio, AR and VR on the cards
Razer, a brand primarily associated with videogames, has acquired the majority of the assets of THX bringing on board the management and employees of the company.
THX will continue to operate as an independent entity under its own management and apart from the ongoing business of its parent company. Financial details of the transaction were not disclosed. The acquisition follows an active growing period for THX, reads a statement, which in recent months expanded its certification program to live entertainment and concert experiences. Under the new ownership, THX will maintain its core mission – to provide quality entertainment experiences in the cinema, in the home and on the go – while, they say, being propelled into new categories.
"For over 30 years, THX has maintained a proud legacy of being one of the leaders in audio technology and certification worldwide," said Laurie Fincham, senior vice president of Audio Research and Development at THX. "With their focus on quality, design and innovation, Razer supports our vision to optimize and deliver the best audio-visual experiences to audiences worldwide."
Razer Co-Founder and CEO Min-Liang Tan said, "Razer has a vision for innovation at every level of entertainment, a vision which THX has championed since its inception more than 30 years ago. This acquisition will allow us to reinforce Razer’s leadership in gaming and extend the brand into broader areas of entertainment, while at the same time empowering THX to develop into a global powerhouse, independently."
"Our focus has always been on ensuring that anyone can experience high quality entertainment, regardless of their medium of choice. With Razer, we can now continue to strengthen our core lines of business while delivering excellence for our customers’ ever-changing needs," said Ty Ahmad-Taylor, CEO of THX. "As a standalone company, THX will work with Razer but will primarily continue to service our partners in the industry in order to deliver great products to consumers."
Moving forward, THX will focus on the expansion of its current certification program to include new technologies, such as immersive audio and HDR, and the introduction of whole new programs, such as headphone certification and, in the future, Augmented Reality and Virtual Reality experiences and their enabling devices.
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