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The Grand Tour sets Amazon Prime Video Record

Grand Tour to take the service into further global markets

by Mark Hodgkinson Nov 22, 2016 at 4:32 PM


  • In what is possibly the least surprising news, this week at least, Amazon has announced that the first episode of the new Amazon Original Series, The Grand Tour, has become the biggest show premiere ever on Amazon Prime Video.
    Amazon hasn’t released actual cold, hard numbers but apparently millions of Prime members streamed the first episode in the U.S., U.K., Germany, Austria and Japan over the opening weekend. Viewership has exceeded that of the previous number one show, The Man in The High Castle. Additionally, the day The Grand Tour debuted – 18th November - total new Prime membership sign-ups exceeded all previous days with the exception of Amazon’s Prime Day.

    The Grand Tour is also receiving unprecedented customer and critical acclaim, according to Amazon, with the show being the top rated TV show or movie on IMDb with an overall rating of 9.6 and over 10,000 votes. The show is rated 4.9 out of 5 stars by more than 15,000 customers on Amazon, and currently has a score of 97% on Rotten Tomatoes.

    The guys are back, doing what they do best – the chemistry between Jeremy, Richard and James is what makes The Grand Tour so entertaining,” said Jeff Bezos, Chief Executive Officer of Amazon. “Their creativity, along with the amazing production quality and 4K HDR streaming, has Prime members responding in a big way. Kudos and congrats to the whole team.”

    The first episode of The Grand Tour was released at 00.01 GMT on Friday 18th November. Further episodes will be released weekly over the next 11 weeks for Prime members in the U.S., U.K., Germany, Austria and Japan, and the show will premiere worldwide for Amazon customers in over 200 countries and territories in December.

    That last nugget of information is probably interesting as it hints at a global expansion for the service as Amazon seeks to take on Netflix in being a worldwide concern – a ‘Grand Tour’ all of its own, if you will.

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