Technicolor working on many HDR fronts
Collaborations with LG, Philips & SoC manufacturers pave the way for HDR reaching a wider audience
Technicolor has announced a series of initiatives to accelerate the wider availability of high dynamic range (HDR) and other next generation entertainment content at CES 2016.
Technicolor’s believes their presence at the show illustrates the importance of harnessing open innovation and industry-wide collaboration to bring the most exciting and immersive experiences to market, while protecting existing investments consumers have made in devices.
Technicolor unveiled a strategic initiative with LG collaborate on delivering new content experiences to the home that meet the new UHD Alliance content and display specifications and push the boundaries of video imaging. Early elements of the expanded Technicolor-LG collaboration are on display for the first time this week; the two companies will screen never-before-seen HDR-graded content from Francis Ford Coppola.
Technicolor also announced an agreement with Philips to merge their ongoing delivery roadmaps for HDR solutions, including content creation tools, encoding and decoding software and implementation support. As a result of this collaboration, Technicolor and Philips will offer a proposition to the market that allows HDR delivery, with full backwards compatibility to Standard Dynamic Range displays. This will simplify HDR deployments for distributors who will be able to send one signal to all of their customers, regardless of which TV they have.
Technicolor revealed that leading TV and Set-Top Box (STB) System-on-Chip (SoC) manufacturers are integrating Technicolor’s HDR Decoder technology into their offerings. The SoC companies include: Marvell, MSTAR, Sigma and STMicroelectronics. The adoption of Technicolor’s technology by SoC makers, who represent the lion’s share of the market, paves the way for consumer electronics manufacturers to integrate Technicolor’s suite of HDR enhancement technologies, into their 2016 devices.
Technicolor also announced the availability of the “Technicolor HDR Intelligent Tone Management (ITM)” solution for silicon. Consumer equipment devices that feature SoCs containing “Technicolor HDR ITM” capabilities will be able to automatically up-convert all legacy SDR content to High Dynamic Range images on their new HDR devices. Technicolor HDR ITM promises to add contrast, wider colour palettes and the more realistic highlights and deep shadow details of native HDR content. The solution is based on the Technicolor Hollywood production technology that was honoured with the 2015 Lumière Award from the Advanced Imaging Society for “outstanding technologies that advance the entertainment industry.”
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