CES 2018 News: TCL announce new 4K HDR Roku TVs and Smart Soundbar
TCL has announced its suite of new products at CES 2018While the announcements relate to the US market, we wouldn’t be at all surprised if TCL brought its products to the UK at some point soon. The latest portfolio of TCL TVs are looking to strengthen its reputation for picture performance with increased Contrast Control Zones, a new iPQ Engine for ‘controlled and precise’ colour reproduction, and high-dynamic range (HDR) Pro Gamma for impactful HDR performance in any environment. In addition, TCL Roku TVs will gain access to new features – Roku Connect and Roku Entertainment Assistant that Roku plans to release in a software update later this year to the Roku operating system.
“As we continue to innovate, we’re able to produce televisions engineered with features that maximize technologies which already exist in our sets like Dolby Vision and the Roku OS to deliver outstanding performance at an incredible value.”
TCL Roku TVs launching in the North American market this year will establish updated categories for the brand. Following 2017’s P6 Series, the 2018 6-Series will emphasise picture performance technologies and design innovation with a bold, brushed metal finish. The brand new 5-Series will feature Dolby Vision HDR imaging combined with wide colour powered by TCL’s NBP Photon technology. The 2018 6-Series also supports Dolby Vision.
“This year, TCL is really pushing the boundaries when it comes to what kind of viewing experience consumers should expect from their TVs and sound systems. We’re working smarter throughout the company and with our partners to make sure people understand that there’s a whole new level of home entertainment out there within reach,” said Chris Larson, Senior Vice President, TCL North America. “As we continue to innovate, we’re able to produce televisions engineered with features that maximize technologies which already exist in our sets like Dolby Vision and the Roku OS to deliver outstanding performance at an incredible value.”
TCL ended 2017 as the number 3 smart TV brand in the U.S. with all of its smart TVs powered by the Roku OS. In 2018, TCL Roku TVs are slated to receive a range of new features delivered through a software update to the Roku OS. Roku Connect will enable Roku TVs to connect to other AV devices in the Roku ecosystem such as soundbars and speakers enabling consumers to easily add improved sound to a TV and audio system around the home. Roku Entertainment Assistant, a voice assistant for entertainment, will let customers launch podcasts, movies and TV shows from their favourite services with a simple voice command.
“Roku TV is growing fast in popularity, and TCL is a key partner who is instrumental in its success,” said Roku CEO Anthony Wood. “We envision a broader Roku ecosystem where the TV is the center of the home entertainment experience making Roku TV even more desirable. With Roku Connect it will make it easy to add great sound to an already great TV.”
The new TCL 6-Series now boasts HDR Performance Package Pro to further elevate the experience with ‘Contrast Control Zone Technology, a new iPQ Engine and a versatile HDR Pro Gamma control. With 96 zones for the 55” 6-Series TV and 120 zones for the 65” model, TCL’s Contrast Control Zone technology identifies bright and dark areas in each frame of content and controls each zone within the frame to improve contrast between light and dark areas. The all new iPQ Engine is tailored to deliver accurate and optimized DCI-P3 colour space coverage.
The 6-Series comes equipped with a new Roku TV Voice Remote with voice search, high-speed 802.11ac wireless and Ethernet networking for faster streaming, three HDMI 2.0a ports with HDCP 2.2 so users can enjoy optimal functionality on all inputs, and will be available in 55 and 65 inch class models this Spring.
TCL also announced today that it plans to be the first company to develop a smart soundbar under Roku’s new Whole Home Entertainment Licensing Program. The TCL Roku Smart Soundbar will allow for consumers to use voice to play music even when the TV is turned off. The new smart soundbar is expected to launch in late 2018.
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