Star Wars: The Force Awakens Shatters Records
Unsurprisingly Star Wars: The Force Awakens has been destroying box-office records in every market where it has opened.The latest instalment in the block-busting franchise took a whopping $238 million in its first three days in the US, giving it the largest opening weekend there ever. It beat Jurassic World's previous record, although that film appears to have retained its international opening record of $316 million, as well as its global record of $525 million. Since the numbers are currently estimates, it's possible that Force could still top last summer's dino-hit, but it currently stands at $517 million worldwide. The box-office returns for Star Wars have been heavily front-loaded with the film easily taking the largest Thursday previews with $57 million and largest Friday/opening day/single day record with a massive $121 million in the US.
This success has been repeated in every international market where it opened. Here in the UK the film set the record for the largest opening weekend ever and the top-grossing international territories were the UK ($49m), Germany ($27m), France ($23m), Australia ($19m) and Japan ($14m). The only remaining major market for the film to open in is China where Star Wars, unlike Jurassic World and its dinosaurs, is a relatively unknown commodity. However Disney have heavily marketed the film prior to its 9th of January opening, which could prove a major factor in the film's longer term success. Everyone expected The Force Awakens to set records when it opened, the question now is does it have the legs to beat Avatar's $2.7 billion box-office record?
To comment on what you've read here, click the Discussion tab and post a reply.