Sony to produce Official 4K World Cup Film
Release will be via streaming services.
You might not be able see the forthcoming World Cup in Brazil in Ultra HD, live, but Sony is producing a specially commissioned film in 4k for later consumption.
Sony will produce three full matches in 4K to promote the growth of 4K content during the event which runs from 12 June to 13 July.
Sony, of course, has a huge interest in UHD with a range of TVs, projectors and production equipment all being manufactured by them – from ‘lens to living room’ as they are fond of saying.
FIFA and Sony will jointly produce the Official 2014 FIFA World CupFilm in 4K (“Official 4K Film”). The film will include a selection of games, including the final, naturally, plus one of the Quarter Finals and a Last 16 game.
The Official 4K Film is due to be distributed online by FIFA via 4K content distribution services, so we should probably expect Netflix will be bidding. FIFA will be leveraging Sony’s professional 4K equipment within its 4K live production workflow processes to make it a reality.
All Sony workflows and production equipment
Sony’s products and solutions, including its CineAlta 4K live camera “PMW-F55”, 4K multi port AV storage unit “PWS-4400”, 4K LCD monitor “PVM-X300”, and 4K multi-format switcher “MVS-7000X”(subject to change), will be used to film it all.
At Sony’s commercial display booths located within some of the stadiums and at the FIFA-hosted HD public viewing “FIFA Fan Fest” events to be held in Brazil, visitors will be able to see Official 4K Film promotional trailers produced in 4K/60P with match action.
For those not lucky enough to be there, trailers for the 4K Film will be able to see it on compatible Ultra HD BRAVIA TVs at Sony showrooms and retail outlets, including Sony Stores. It’s a shame they’re not making it available direct to consumers though.
Soichi Kawachi, Vice President in charge of the FIFA Partnership at Sony, said: “We are very excited to offer an entirely new viewing experience at the greatest sport event in the world, the FIFA World World Cup. By leveraging our cutting-edge 4K technology and our premier products and solutions through our partnership with FIFA, we will deliver a unique and totally compelling entertainment experience, conveying the excitement of the matches in Brazil with the depth and vividness that the ultra-high definition of 4K delivers.”
So there’s something to stick on your 4k shopping list!
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