All the major UK catch-up services join Android TV in what should be a formidable Smart TV platform
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3,707Sony is to become the first TV manufacturer to integrate YouView in their 2015 range of Bravia televisions.
From Summer 2015, UK consumers will have the ability to watch their favourite TV shows from BBC iPlayer, 4oD, ITV Player and Demand 5 as well as live TV using the lovely YouView interface with no need for a separate set-top box.
With twelve 4K Ultra HD TVs in the new Sony series (more on those in an upcoming article), there’s quite a lot to get excited about. The inclusion of YouView will be combined with the Android TV platform, as well as Sony’s One-Flick Entertainment, offering what should be a super smooth Smart TV user experience.
Sony customers will get access to YouView’s library of more than 12,000 titles of on demand TV programmes and the search facility integrates both live and on demand content. Of course, one of the major selling points of YouView is in its ‘Scroll-back’ programme guide, which gives you 7 days of catch-up to browse.
YouView + Android TV = Very InterestingJohn Anderson, Sony UK and Ireland country head said: “The way we watch TV is changing, with more demand than ever for a large range of content, when we want it, how we want it. We’re delighted to be the first manufacturer in the UK to announce the addition of YouView to our range of TVs. We believe that our new BRAVIA range now has an unparalleled combination of Sony’s fantastic picture quality, fantastic design and the widest choice of content ever complete with Sony High Resolution Audio.”
Richard Halton, CEO, YouView said, “We are thrilled to announce a major collaboration with Sony on our first ever project to make YouView available on TVs. This exciting YouView and Sony partnership will create a deep integration of YouView’s functionality within the new Sony TV range, built on the Android platform. It will offer everything you’d expect from YouView including our iconic seamless and easy to use TV guide, giving customers simple access to the live and catch up TV they love.”
Well, it’s worked for Panasonic in their partnership with Freetime and we think it’s a smart move by Sony to outsource more or less their entire Smart TV platform, so they can concentrate on picture quality and delivering content.
What do you think folks?
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