Sony announces AF9 OLED and ZF9 LCD Pricing

Stand by your pre-orders

by hodg100
The new MASTER Series AF9 OLED and ZF9 LCD televisions are now available for pre-order from 31st August with in-store availability expected late September 2018.
Sony Europe announced the pricing and availability for the MASTER Series televisions. Both the AF9 OLED and ZF9 LCD, according to Sony, offer unprecedented picture quality by virtue of employing multiple proprietary technologies and solutions with the next generation Picture Processor X1

The MASTER Series is a name Sony reserves exclusively for its highest picture quality TV models. Sony’s goal is to create a television capable of displaying images that faithfully convey the content creators’ full intent and as such the MASTER Series provides picture quality approaching that of a professional-grade monitor in a motion picture production studio, says Sony.

Both the AF9 and ZF9 MASTER Series models come equipped with a newly developed, next-generation Picture Processor X1 Ultimate. The Picture Processor X1 Ultimate can detect and analyse each object in the picture through Sony’s new Object-based Super Resolution. Also, the Object-based HDR remaster has been updated and now allows each object to be remastered individually for better depth, accurate texture and all-in-all more realistic picture.

Sony has historically been working with the professionals. Together with Sony Pictures Entertainment, from making of a picture mode which meets the film creators’ criteria in 2000 to the recent standardisation of HDR and bringing them into movie creation. For MASTER Series, in conjunction with Netflix, Sony is now introducing “Netflix Calibrated Mode.” This unique feature was specially developed to mirror the same picture quality as a studio evaluation master for television in order to preserve the artists’ creative vision and intent. By clicking one simple menu setting, Netflix Calibrated Mode faithfully reproduces the visuals that help bring a story to life, and entertainment enthusiasts can now enjoy this experience when watching their favourite TV series, films, documentaries and more on Netflix.

Also, the MASTER Series is ready for CalMAN. the industry-leading display calibration software from Portrait Displays.

Both the AF9 and ZF9 series are based on Android TV and have Chromecast built-in. Using the Google Assistant with both the AF9 and ZF9 will be even easier. Both models have built-in microphones that will free the hands; now you simply talk to the TV to find what you want, or to ask the Google Assistant to play TV shows, movies, and more.

The Sony MASTER Series AF9 OLED and ZF9 LCD TVs are now available for pre-order.

The 75-inch ZF9 is priced at £4999 (€5899), the 65” ZF9 £3799 (€4499), while the 65” AF9 is £3999 (€4699) with the 55” AF9 at £2999 (€3549) so about what was expected.
Follow AVforums on Google News

To share your thoughts on the above, click the Discussion tab and post a reply.

Related Content

Samsung reveals wider 2024 TV lineup and pricing
  • By Ian Collen
  • Published
LG confirms G4 and C4 OLED TV pricing
  • By Ian Collen
  • Published

Latest Headlines

Samsung reveals wider 2024 TV lineup and pricing
  • By Ian Collen
  • Published
LG confirms G4 and C4 OLED TV pricing
  • By Ian Collen
  • Published
Back
Top Bottom