Sony AF8 OLED TV pricing announced
Available end of April 2018
Sony has opened pre-orders and announced pricing for its new AF8 OLED TV today (9th April 2018).
The Sony AF8 OLED BRAVIA series will be priced at £2,499 / €2,949 for the 55-inch 55AF8 and £3,299 / €3,899 for the 65-inch 66AF8.
Pre-orders are available at selected retailers and the TVs will be going in-store from the end of April 2018. The AF8 features Sony’s top of the line 4K HDR Processor X1 Extreme and Acoustic Surface technology which delivers sound from the whole screen to enhance the immersive viewing experience.
The new TVs also feature advanced voice control and Android TV, with instant access to movies, TV shows and thousands of apps, and can be used as a gaming device. To mark their arrival in-store, on 7th May 2018, Sony will launch a new global advertising campaign that aims to encapsulate the viewing experience of its BRAVIA 4K HDR OLED televisions bringing the brightness of daytime into a forest at night.
Shot in 4K HDR with a variety of cameras including the Sony F55 CineAlta, the ad made by Ben Tricklebank together with DDB Berlin transforms a darkened forest in New Zealand into a dazzling and luminescent landscape. Opening with a wide shot of a tranquil forest just after sunset, the camera travels deeper into the enchanting woods to find a BRAVIA OLED TV lighting up and revealing the colour, contrast and detail of the forest. It is a ‘window into daytime’ – you can watch it below if the description isn’t enough
Alessandra D’Avino, Head of Creative Strategy, Sony Europe said, “Sony has a history and heritage of creating commercials that reach the heart of the consumer. Our latest creation continues to build on the success; creating visual magic and showing the raw beauty of the natural world in all its splendour as conveyed through the screens of our latest Sony BRAVIA OLED AF8 television range.”
Across a ten-week run in Europe, the campaign will encompass TVC placement, VOD, digital including banners, YouTube and Facebook specific campaigns plus point of sale to reach far and wide. Both a 60sec, 30sec and 20sec edit of the TVC have been created along with print advertising.
Pre-orders for the BRAVIA OLED AF8 series will be available from 9th April 2018 with deliveries and in-store availability from the end of April 2018.
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