Sony 55AG9 and 65AG9 Bravia OLED TVs to arrive in May

Flagships Ahoy!

by Andy Bassett Apr 29, 2019 at 12:24 PM


  • Sony Europe has announced the availability and pricing of its flagship 4K HDR OLED TV - the AG9 series. Deliveries are expected in May for the 55 and 65-inch models and June for the 77 inch model. Pre-orders are now being taken.
    As the flagship OLED TVs for 2019, the AG9 models boast Sony’s top end Picture Processor X1 Ultimate chipset to provide the processing power that controls the 8 million pixels which deliver the picture.

    The X1 Ultimate uses image boosting technologies including Object-Based Super Resolution, which intelligently analyses and enhances the contrast, detail and colour of individual objects within a scene. In addition, Pixel Contrast Boost enhances colour and contrast in areas of brightness to an even higher degree than its predecessor. Sony claims that using these processes helps create pictures that approach the quality of a professional grade monitor and are a step towards matching the vision of the content creator. Additionally, for Standard or High Definition sources, the X1 Processor improves the picture, bringing it closer to 4K HDR quality.

    High Dynamic Range (HDR) is supported by Dolby Vision which enables scene by scene analysis to determine the optimal brightness and contrast settings. In this way, dark shadows and bright lights present together do not impact on each other but are presented so that details remain in the dark areas and highlights are not ‘blown out’ in the bright areas.

    The AG9 models feature Sony’s proprietary Acoustic Surface Audio+ technology which uses oval shaped actuators to deliver sound directly from the action on the screen. If the TV is part of a wider home cinema audio setup, there is also a Centre Speaker Mode which allows the TV to be used as the central dialogue speaker. 3D object-based sound in the form of Dolby Atmos is supported, which adds to the perception of audio immersion.

    The AG9 also supports a Netflix Calibrated Mode and features IMAX Enhanced certification, both of which help deliver optimum audio and visual conditions when using compatible content.

    An improved user experience extends to the Sony TV interface which allows access to a wide range of apps from Google Play including YouTube and Prime Video.

    Using the TV’s built-in microphone and Google Assistant (or the voice-activated, newly designed remote control), viewers can simply vocally request information about TV shows or films, play them and change the volume or even find out information about their day’s schedule. For additional control and services, the AG9 models are compatible with a wide range of smart speakers including the Google Home, Amazon Echo and Sony’s own LF-S50G and SRS-XB501.

    For Apple device owners, the AG9 comes with support for AirPlay 2 and HomeKit. With AirPlay 2, users can stream content such as music, photos, podcasts and movies from their iPhone, iPad and iTune media libraries for consumption on their Sony TV or other AirPlay compatible devices around the home. Meanwhile, HomeKit enables control of smart home products, so for example, it would be possible to create a scene on the Home app called ‘Movie Night’ which dims the lights and switches on the TV, all by asking Siri to run the ‘Movie Night’ scene.

    Note: IMAX Enhanced and Dolby Atmos will be available via a future software upgrade. Availability of some Google Play apps and Google Assistant varies by region.

    Available in May, the 55-inch AG9 OLED costs £2,999 / IE: €3,449 and the 65-inch costs £3,999/ IE:€4,599

    Source: Sony press release
    Image Source: Sony


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