Sky TV puts up UK prices

Sky high prices

by Andy Bassett Mar 5, 2019 at 12:25 PM


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    Sky TV puts up UK prices
    Sky are busy notifying their customers about the next batch of price increases for their services which are due to hit on 1st April 2019. Unfortunately, it doesn’t look like this is an April Fool’s joke.
    A range of services will have their prices increased, meaning those customers with a greater number of packages will be facing the largest price hikes.

    The increases are as follows:
    • Sky Entertainment: Increasing by £2/mth, from £20/mth to £22/mth (within contract) or from £25/mth to £27/mth (out of contract).
    • Sky Cinema: Increasing by £1/mth, from £10/mth to £11/mth only if you're out of contract (no increase within contract).
    • Ultimate On Demand (£10) – £12
    • Sky Broadband: Increasing by £1/mth across all packages (whether in or out of contract).
    • Sky Fibre Broadband: Increasing by £2/mth across all packages (whether in or out of contract).
    • Sky Q Multiscreen: Increasing by £1/mth, from £12/mth to £13/mth (whether in or out of contract).
    • Sky Talk Evening and Weekends: Increasing by £1/mth, from £4/mth to £5/mth (whether in or out of contract).
    • Sky Talk Anytime: Increasing by £2/mth, from £8/mth to £10/mth (whether in or out of contract).
    Sky Sports, Sky Go, Sky Box Sets, Sky HD, Sky Voicemail, Talk International, in-contract Sky Cinema and Sky Kids will not be increasing in price.

    These changes will kick in from April 1st and be reflected in your April bill. Any recently agreed offers shouldn’t be affected but check with Sky if you are unsure.

    A similar situation occurred this time last year and the increases included Sky Sports, which has escaped this time around. Back in 2018, the increases were justified partly by being the first in two years. Twelve months later though, here we are again, so does this mean annual price rises have reached us by stealth?

    Sky states that the average customer will see a rise of £3.50/mth (5.1%) but it’s possible that multiple package holders could see an £8/mth (£96 per year) rise.

    A Sky spokesperson said, "We try to keep costs down and provide greater choice for our customers to pick the package that best suits them.
    "We know price increases are never welcome, but we hope customers can see that our innovation, great content and our industry-leading customer service provide good value."

    Discussion on the AVForums thread seems to centre around the legitimacy of putting up prices mid-contract and whether it’s possible to cancel a contract without penalty due to these hikes.

    Ofcom states that customers are allowed to leave early if the mid-contract price increases are not explicitly mentioned when taking out the agreement. At this point, most customers break into a cold sweat when they realise they didn’t read the terms and conditions within which warnings of prices increases are almost certainly contained. Even if they did, very few of us would let a short statement put us off completing a purchase we’ve been itching to make for weeks and can’t wait to start using.


    So is there anything you can do?

    Moneysavingexpert.com recommend the following:

    First check the competitors’ prices. It may actually be that Sky provides the best deal for the services you deem necessary, even after the price rise. Don’t forget that every other service provider will put their prices up eventually, too (EE and Virgin have both done so recently).

    If you see better deals with competitors and you’re out of contract, you can leave regardless.

    For broadband and phone users who are still within their contract period, once you have received your notification letter, you have 30 days from the date of the formal notification to contact Sky and inform them you wish to leave penalty-free.

    Unfortunately, those with TV packages who are still within their contract will not be able to leave without incurring a penalty, which will be based on how long you have left on your contract and what subscriptions you have. In this case, MSE recommends shedding elements of your TV package that you can live without or, if you have TV and broadband/phone, cancel the non TV part of the package, since at least you may be able to get his cheaper elsewhere.

    The other thing that MSE recommends is contacting Sky and discussing changes to your package to get a better deal (‘haggling’ to you and me). A recent MSE poll determined that 85% of Sky customers who tried to haggle got a discount.

    Ultimately, you have nothing to lose by giving it a go.

    To get in touch with Sky’s Customer Services team, call 0330 041 3130.


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