NBCUniversal’s Peacock streaming service is coming to over 20 million Sky customers with Sky Q, NOW and Sky Ticket subscriptions, at no extra cost.
Due to arrive later this year, Peacock will make its international debut across Sky platforms, including Sky Q, NOW, and Sky Ticket, currently serving customers throughout the UK, Ireland, Germany, Italy, Austria, and Switzerland. The roll out across Sky signifies Peacock’s first international expansion since its U.S. launch last summer.
The announcement was made by Comcast, parent company to both Sky and NBCUniversal and draws together synergies from the broadcasters.
Jeff Shell, Chief Executive Officer, NBCUniversal, said, "We are excited to bring Peacock to millions of Sky customers and add incredible value to their platforms with a premium catalog of the best entertainment from across NBCUniversal that is included with their subscription. By leveraging Comcast’s Xfinity platforms in the U.S., we were able to test and learn, quickly drive scale, usage, and brand awareness of Peacock. We look forward to doing the same with Sky in Europe.”
Peacock was launched in the US in July 2020 and now has 54 million customers. The service comes in three tiers, Free, Premium, and Premium Plus, with ad-supported content at the Free and Premium levels and a only subset of the fully available content showing for viewers of the Free tier. As of May 2021, there were a reported 10 million subscribers to the Premium service.
Dana Strong, Group Chief Executive Officer of Sky, said, “Peacock will be a great addition for Sky customers with over 7,000 hours of content at no additional cost. This exceptional value add is another example of the great ways we are innovating to bring more benefits to our customers from the synergies across Sky, NBCUniversal, and Comcast Cable.”
Ad-supported Peacock programming will be available to all Sky TV customers at no additional cost, bundled as part of the entertainment membership on NOW and Sky Ticket, and includes a wide array of content, including The Office, Rutherford Falls, Saved by the Bell, Equalizer, Young Rock, Kardashians, Suits, Downton Abbey, and more. Over time, Peacock will continue to enhance its catalogue of content, drawing on the best Peacock Originals as well as NBCUniversal’s iconic library of series and movies.
Note that the Press Release mentions that Peacock will be made available to customers with ‘Sky Q, NOW, and Sky Ticket subscriptions’ while also mentioning that the service will be available to ‘all Sky TV customers at no additional cost’ indicating that those without a Sky Q subscription will also have access to the service.
It’s been a busy month for Sky which has announced continued partnerships with Channel 4 and ITV in the UK, Sky Q coverage of sports with live HDR plus a refurbishment of its Sky Channel branding and now the addition of the Peacock service. Why not leave a comment in the discussion thread and let us know whether these initiatives have changed your mind about the broadcaster.
Source: Press Release
Image Source: Sky