Sky subscriber numbers increase
The Sky’s the limit?
Sky was purchased by US telecommunications conglomerate, Comcast, at the end of last year and new figures showing a 4.4 per cent increase in subscribers must be good tidings or the new owners.Comcast has revealed an increase of 304,000 new subscribers over the Q2 2019 period. Described as ‘customer relationships’ - a term used to describe an account with at least one broadband, television or phone subscription - the breakdown showing the new subscribers per category was not provided, nor were numbers pertaining to territory.
Q2 2019’s new subscribers represent a 35 per cent increase over the 197,000 additional customers for the same period in 2018, which pushes overall Sky customer numbers to over 24 million and indicates that, despite many recent news stories relating how cord cutting viewers are flocking to streaming services, traditional Pay TV platforms still have the capacity to compete.
However, Comcast itself has been subject to an ebb and flow of subscribers in other areas of its telecommunications portfolio and Sky represents a significant proportion of its 456,000 new ‘customer relationships.’ Recognising potential consumer losses to Netflix and Amazon Prime (plus newer services from Disney, Apple and WarnerMedia) Comcast is due to launch a streaming app itself next year.
Brian Roberts, chief executive of Comcast, said: “For years, we’ve felt that video over the internet is more friend than foe. We believe it plays to our strengths.”
Much of Sky’s recent viewer acquisition is credited to high profile, critically lauded and extremely popular series such as Chernobyl, which has gone on to become the company’s most successful original series of all time. Chernobyl and the final season of Game of Thrones were both shown on Sky Atlantic and drove an increase in sales of Sky’s popular NOW TV platform.
Sky’s chief executive, Jeremy Darroch, said that viewing of the company’s original content was “more than double what it was a year ago” before indicating that the expansion of Sky Studio’s output would eventually displace some of Sky’s acquired content.
Are you a Sky TV subscriber? How are you feeling about the recent price increases versus the quality of the programming you receive? Does it still represent value for money?
Source: www.broadbandtvnews.com, www.thetimes.co.uk
Image Source: HBO
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