Sky reaffirms dish-less broadcasting plans
Sky has reiterated its plans to launch a dish free TV service with all channels set to be available via internet streaming some time soon.
Sky originally said the streaming only service would launch in 2018 and re-confirmed its plans in its announcement of half yearly results, just published. Italy will be the first market to have the option of internet-only delivery, followed by Austria. Exploring such growth opportunities should help increase both revenue and profits, according to Sky.
The move will see millions of homes, currently unable - or unwilling - to install a satellite dish able to enjoy the entertainment on offer through Sky. Following a strong response from customers to Sky Q, there are now two million boxes in homes in the UK, says Sky.
According to stats gathered by the company, Sky Q is also changing viewing habits, with customers watching 6% more TV compared to those with Sky+ as, they surmise, customers benefit from a more visual interface alongside personalised recommendations.
Jeremy Darroch, Group Chief Executive, commented:
"In innovation, we are constantly improving our customers' experience and making it easier for them to take Sky. In the UK & Ireland Sky Q is now in 2 million homes. We recently launched Sky Q in Italy and will roll out the service to Germany & Austria in the next six months. We will also introduce Sky over fibre in Italy and our first all IP service in Austria, both without the need for a satellite dish.
"Looking ahead, we expect the consumer environment to remain challenging, however we remain confident in our strategy and our ability to execute our plans."
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