Sky Q launches parental rating system for 3,500 movies
Sky rates movie greats!
A new Parents’ Guide on Sky Q will provide in-depth ratings on a number of categories to help families make more informed decisions about their entertainment choices.The guide was created in conjunction with San Francisco based Common Sense Media, a non profit organisation and that aims to "provides education and advocacy to families to promote safe technology and media for children." The outfit promotes the educational and positive values of videos, games and apps, while at the same time grading instances of sex, violence and other adult behaviours.
Parents can use the guide to help inform their decisions by selecting any movie from Sky Movies or partner movie channels, plus Sky Store. The Guide will then be available via the Sky Q sidebar menu.
The intention is that parents can use the guide to help their kids make the most of the time they spend watching TV. Using this, parents can easily see how the 0-5 star rating scores in each of eight categories and then decide whether the educational or positive representation components of the film might offset any of the more adult elements.
The rated categories consist of:
- Violence & Scariness
- Positive Messages
- ‘Sexy Stuff’
- Positive Role Models & Representation
- Drinking, Drugs & Smoking
- Educational Value
Common Sense Media researchers use their child development expertise and knowledge of a film to create the category rankings. When making the grading decisions, they take into account the age classification of the movie such that all subsequent grading choices are made within the context of that age bracket. Thus, violence rated 5 stars in a ‘12’ classified movie might be upsetting for a pre-teen but appear tame to an adult viewer.
Jill Murphy, Common Sense Media, explained, “Our ratings are based on child development and what they are ready for, no matter what the age classification says.” She further added, “Beyond violence and bad language, we also look at how characters talk to each other, if they’re respectful towards each other and their parents. What one five-year-old may enjoy, another may find upsetting, so we want to take some of the guesswork out of this process.”
This isn’t the first tool that Sky have provided parents in order to help them manage screen time and content suitability for their children. Other services include Sky Broadband Buddy, which lets families manage each screen in their home, as well as Kids Safe Mode for Sky Q and the Sky Kids app, both of which create an age appropriate TV viewing environment.
Stephen van Rooyen, CEO UK & Ireland, Sky said, “The New Parents’ Guide, which provides expert guidance on everything from the educational value of a movie through to the violence it contains, adds to the wide range of products we offer to safety-conscious parents.”
Does the Parents’ Guide sound like a useful scheme to Sky Q owning AVForums members with a young family? Do you appreciate the extra tools at your disposal or would you rather Sky concentrate on providing quality content while you determine what’s best for your children? Let others know in the discussion thread.
Source: Sky Press Release, www.broadbandtvnews.com, www.advanced-television.com
Image Source: Sky, T3.com
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