Sky drops Sky One brand and introduces Showcase and Max

One falls from Sky

by Andy Bassett
Movies & TV News

22

Sky drops Sky One brand and introduces Showcase and Max

Sky is retiring its iconic Sky One channel to make way for Sky Showcase and Sky Max, two new services launching in September.

From 1st September, Europe’s leading media and entertainment company will introduce two new services, Sky Showcase and Sky Max, in a move that says goodbye to the long standing and highly recognisable Sky One channel.

The company says the move is designed to help customers to find programmes that they love and to discover new shows more easily. 

Sky Showcase will function as a linear only, main event channel and will curate some of the top content from across the portfolio of Sky’s entertainment brands. Launching in the Sky One EPG slot of 106, Showcase will act as something of a ‘best of’ experience and air favourite and new shows from Sky Witness, Sky Documentaries, Sky Crime, Sky Nature, Sky Arts, Sky Max, Sky Comedy, Sky History, Sky Kids, SyFy and E!. In addition, highlights from Sky Cinema and Sky Sports will be included.

At launch, Sky Showcase will feature brand new Sky Original drama Wolfe, documentaries such as Hawking and The Bambers: Murder at the Farm plus original nature series such as Shark with Steve Backshall, as well as the best of the US including Young Rock and SWAT.

Sky drops Sky One brand and introduces Showcase and Max
Wolfe starring Babou Ceesay will feature on Sky Showcase

Meanwhile Sky Max is a brand new linear and on demand destination for Sky’s high profile entertainment offerings and will include original dramas such as the hit show A Discovery of Witches, satirical comedy shows like The Russell Howard Hour and panel shows like A League of Their Own and the returning, new look Never Mind The Buzzcocks.  

Other changes to be introduced include a name change for Sky Comedy, which will become Sky Original Comedy. This will now include shows such as Code 404 and Hitmen Reloaded which were previously shown on Sky One as well as preside over the best of US comedy such as The Office US, PEN15 and Miracle Workers.

The high profile Sky Atlantic, which is home to content from HBO and Showtime, remains the exclusive home of high-concept original dramas such as Landscapers, I Hate Suzie, Gangs of London, the award winning Chernobyl and Game of Thrones.

The removal of Sky One is a significant change and perhaps indicative of the challenges that the broadcaster has to negotiate in the face of stiff competition from the likes of Netflix and Disney+. 

Launched in April 1982 as Satellite Television Ltd, Sky One underwent a series of name changes and rebrandings before settling in 1989 on the name so many customers are familiar with. It was home to some of the most recognisable TV shows throughout the last 4 decades including the likes of 21 Jump Street, Friends, Bones, 24, Modern Family, Battlestar Galactica and of course The Simpsons

Commenting on the channel shake-up, MD of Content Sky UK & ROI, Zai Bennett said, "In this golden age of television, the sheer volume of incredible programming can be overwhelming. Over the last 12 months we’ve been making it easier for people to find what they want to watch.

"From September those looking for the very best of Sky will find it at the top of their programme guide on Sky Showcase, while Sky Max will become the new home of blockbuster entertainment joining the host of genre-led channels launched in the past year – so whether you’re in the mood for true crime, a documentary or just a laugh there’s always a channel to suit. And if you’re not sure what to watch Sky Showcase will curate some of the highlights from our line-up so you can find something new to watch.”

Sky Showcase and Sky Max will be available to Sky customers at no extra charge and will also launch on streaming service NOW and on Virgin and BT.

Leave a comment in the discussion thread to let everyone know what your thoughts on Sky’s latest shake up are.

Source: Press Release

Image Source: Sky

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